OneTrust today announced updates to OneTrust Consent Management for Publishers to support the latest standards and frameworks, helping publishers collect valid consent and deliver personalized ads across mobile, web and OTT properties. The consent management provider (CMP) solution fully supports the updated IAB Europe Transparency and Consent Framework version 2.0 (IAB TCF v2.0), Google AdSense and Ad Manager, Salesforce DMP, mParticle, FreeWheel, Adobe Advertising Cloud, Google AMP, OTT, Connected TV, Facebook Pixel and Facebook Lookalike audiences, DAA AdChoices and dozens of other consent standards and frameworks across mobile and web.
Register for the webinar: OneTrust Consent Management for Publishers: Delivering a Personalized User Experience on Wednesday, Oct. 16 at 11:00 am ET / 16:00 BT
While personalized ads are a common way businesses reach their target audiences, global privacy regulations like the CCPA and GDPR have fundamentally changed the way publishers need to collect consent to deliver these customized experiences. OneTrust Consent Management for Publishers works across all regulations, standards and frameworks to give publishers the tools to deliver a simple and compliant way to capture consent and integrate to all the appropriate downstream systems, third-party software providers and ad tech vendors.
The fully configurable OneTrust CMP manages consent options across web, mobile and OTT properties, allowing publishers to consolidate and simplify the user experience across different domains and devices to provide the right personalized experience based on a user’s preferences. OneTrust’s CMP supports the leading consent standards and frameworks across mobile and web, including:
Additional features include:
“In today’s increasingly regulated environment, publishers need CMP technology that gives users control over their preferences and works with the all the leading consent frameworks and standards,” said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). “OneTrust’s Consent Management for Publishers solution is a single platform that simplifies collecting consent across all web and mobile properties to deliver the right personalized ads to consenting users. The solution is flexible to adjust to various consent frameworks, standards and laws, and maintains detailed records of user so marketing teams can focus less on compliance standards and more on building great user experiences.”
For more information on how OneTrust CMP supports advertising platforms and consent frameworks, register for the webinar: OneTrust Consent Management for Publishers: Delivering a Personalized User Experience. For more information or to request a demo, visit OneTrust.com.
OneTrust is the #1 most widely used privacy, security and third-party risk technology platform trusted by more than 3,000 companies to comply with the CCPA, GDPR, ISO27001 and hundreds of the world’s privacy and security laws. OneTrust’s primary offerings include:
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