New OneTrust Platform Simplifies Compliance Challenges for Marketers 

Organizations collect massive amounts of personal data from web forms, mobile apps, paper forms, phone calls, emails and more. Given the stringent criteria required for valid consent under the General Data protection Regulation (GDPR), collecting proper consent in practice can be challenging. That’s why OneTrust launched its Universal Consent and Preference Management solution. 

[Related: The Ultimate Consent Handbook for Privacy Professionals] 

Maintaining an accurate audit trail of valid consent is becoming increasingly important, specifically within marketing departments. Under the GDPR, consent is one of six legal grounds that marketers can rely on to process personal data, and for consent to be valid it must be: 

 In addition, under the GDPR, the burden falls on the controller organization to prove the consent is valid, requiring consent record to be maintained to show who consented, when they consented, how they consented and what they were told at the time. In response, many organizations have moved towards implementing a consent-based GDPR compliance strategy for marketing activities. 

OneTrust’s Universal Consent and Preference Management tool simplifies these challenges that marketing teams face and helps organizations collect valid consent. By integrating seamlessly into an organizations existing marketing and IT technologies, the OneTrust platform manages the entire consent lifecycle, from collection to withdrawal. Key features of OneTrust’s Universal Consent and Preference Management platform include:  

View a 5-minute Universal Consent and Preference Management solution demo. 

We are excited for the addition of OneTrust Universal Consent and Preference management solution into our market-leading platform. This tool is a critical addition to the OneTrust Marketing and Web compliance suite. 

For more information, read our press release or request a demo today.