Build Customer Trust With Preference Management

Resource Consent and Preferences

Build Customer Trust: The Challenge

Modern brands are faced with a significant challenge. You have to create a more personalized and unique customer experience than ever before. At the same time, users increasingly expect privacy. They want to know that a company has their best interests in mind. Therefore, in order to build customer trust and drive user engagement, marketers should creatively leverage consumer preference management.

A Preference Management Strategy

You likely know that integrating dynamic preferences across the entire customer lifecycle without a firm handle on your data is nearly impossible. And with the expansion of global privacy regulations, companies need to be able to show demonstrable proof their processes are compliant. That’s why a preference management strategy must be at the top of marketers’ to-do lists in 2020.


The smartest marketers see the new privacy standards as an opportunity to not only build trust, but to fine-tune their audiences, understand those audiences at a granular level, and serve them messages that resonate in order to build customer trust and drive engagement.

What’s Next

Download our free eBook to learn how to implement a preference management strategy and start building trust with your customers today.

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