The Power of Consent in AdTech: Bridging the Gap Between Privacy and Monetization

Resource Consent and Preferences

The AdTech ecosystem has faced numerous changes over the past few years. Balancing consumer demand for privacy and choice with shifting changes in the privacy and tech landscape have left organizations challenged to alter strategies to maintain personalization and meet compliance requirements. Additionally, these changes left consumers more in control of their data and questioning what the real value exchange is of providing data to companies.


Publishing and media companies are capitalizing on this shift in consumer sentiment by taking their consent management platform (CMP) to the next level by offering greater transparency and being good stewards of data collection, which ultimately leads to trust-driven opt-ins, monetization, and loyal customers.


Join Archant, a media company operating over 140 local, regional and national brands together, OneTrust and Carbon RMP to learn from a publisher, their CMP and revenue management platform about:

  • The value of consent in the AdTech mix
  • Best practices to monetize your consented inventory
  • How to deliver a better experience in a privacy conscious way

By clicking register I confirm that I have read, understood and accepted the OneTrust Event Registration Terms. 

Watch Video

Note: All fields marked with * are required

I’d like email updates on local events, news, resources and products to stay connected with the OneTrust community. Unsubscribe at any time.

I’d like a solution expert to provide product information or show me a custom demo of the OneTrust platform

How would you like us to contact you?

Privacy Notice

You can learn more about how we handle your personal data and your rights by reviewing our privacy notice.

Onetrust All Rights Reserved