"Who's Calling?" Honoring Consent & Privacy in Telemarketing
Delivering personalized experiences that honor choices throughout the entire consumer journey, no matter the touchpoint, gives companies a competitive advantage. While privacy on digital properties usually comes first to a marketer’s mind, it’s important to think about additional channels — including telemarketing.
Watch this webinar recording to get an update on the latest telemarketing privacy requirements from the US and EU, and how marketers can leverage OneTrust PreferenceChoice to adhere to requirements.