How to Revamp Your First-Party Data Strategy with Privacy in Mind

Rather than depending on data collected by third-parties, marketers are pivoting strategies to rely on first-party data. Capturing data directly from your consumers, such as personal information or communications preferences is also known as zero-party data and fits under the first-party data umbrella. First-party data also includes behaviors or interactions generated through transactions, email, SMS, or CMP on your website or application. Download the free guide to launch your first-party data strategy today.