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The ultimate guide to first-party data

The best way to connect with consumers? Cut out the middleman when it comes to data. Learn how your organization can incorporate a first-party data strategy into its marketing operations

Param Gopalasamy
Content Marketing Specialist, CIPM, CIPP/E
July 13, 2023

Two women in an office break room working on a project.

As technology, privacy regulations, and consumer preferences evolve, first-party data is now a hot topic in the marketing world. Today, we'll explore the intricate world of first-party data, demonstrate its value and importance, along with how you can best utilize it to achieve your marketing objectives.

 

What is first-party data?

First-party data is a term used to refer to data directly collected from your company’s customers, prospects, and other individuals who interact with your brand. As a marketer, it's the most reliable type of customer data you can gather. This is because it comes directly from your audience, without any intermediary interference or alterations.

In our digital age, customer data is power. The fact that the consumer data platform (CDP) market is projected to grow at a 5x multiple between 2020 and 2025 shows that the data revolution has indeed begun. First-party data, the foundation of this data revolution, is an invaluable asset for marketers seeking to understand and engage their audience on a deeper level.

First-party data sources are numerous, ranging from your company’s website, your app, customer surveys, customer service interactions, social media, and even offline sources such as in-store purchases or event attendance. Each interaction provides valuable insights, allowing you to build a richer and more comprehensive picture of your audience.

In essence, first-party data reflects who your customers are and how they interact with your brand. It can tell you about their demographics, their interests and preferences, their online behavior, and their purchasing patterns. Because this data is directly gathered and owned by you, it carries an inherent level of accuracy and authenticity that's hard to match.

To illustrate, consider these examples: A customer fills out a contact form on your website, provides their information, and specifies their interests. This is first-party data. Likewise, when a user browses your website, the pages they visit, the products they view, the amount of time they spend on your site — this is all valuable first-party data.

The benefits of first-party data extend beyond its accuracy. It also allows for a level of depth and specificity that's not usually possible with other data types. You can segment and analyze it in a myriad of ways, uncovering specific insights about different subsets of your target audience. Want to understand the browsing habits of customers in a particular location? Or identify the most popular products among a certain age group? With first-party data, you can do just that.

Importantly, collecting and using first-party data is also a way to build trust with your customers. In an era where privacy concerns are front and center, being transparent about how you collect and use data can go a long way to foster customer trust. Customers are more likely to share their information if they understand how it will be used to enhance their experience and if they are assured that their data will be handled responsibly.

First-party data is a cornerstone of modern marketing. It provides a direct line to your customers, enabling you to understand their needs, preferences, and behaviors. In a rapidly changing marketing landscape, leveraging first-party data isn't just beneficial — it's a necessity. By effectively gathering and utilizing these data points, marketers can create more personalized and effective strategies that drive customer engagement and business growth.

 

First-party data examples

Let's delve into some tangible examples to fully grasp the breadth and depth of first-party data and its potential impact on your marketing strategies.

 

Demographic data is the bedrock of any marketing strategy. This includes basic personal information such as age, gender, location, ethnicity, and marital status. It may also extend to details about a person’s education, occupation, and income level. For example, a customer filling out a subscription form on your website may provide their age, city, and occupation. This information helps you understand the profile of your typical customer and can be used to tailor your marketing efforts for a perfect fit.

The most impactful insights often come from a customer's purchase history. Information like purchase frequency, average order value, and buying patterns are invaluable. For instance, if a customer consistently purchases certain products every month, you might want to consider offering them a subscription service. This type of data can also reveal your top-selling products and can help identify upselling or cross-selling opportunities.

This data is gleaned from observing how users interact with your digital platforms. Every click, scroll, page visit, and bounce on your website or mobile app tells a story. For example, if you notice that users often abandon their carts on the checkout page, this could indicate that there is an issue with this part of the process that needs addressing. Similarly, if users are spending a lot of time on a specific blog post, it may be a good idea to create more content around that topic.

Direct customer feedback provides rich and often qualitative first-party data. This can be sourced from customer reviews, survey responses, or customer service interactions. For instance, feedback on a product can help you understand its strengths and weaknesses, allowing you to make necessary improvements. Survey data, on the other hand, can reveal how customers perceive your brand and what they value most about your products or services.

If your organization uses a preference center, it’s a great way to collect data from your users that will add value to their experience. Using a preference center for users to set their communication preferences regarding frequency, channel, and product interests can help you curate their experience into a much more valuable one. Taking healthcare as an example, defining a preference for SMS comms for prescription info, and wanting to be informed about new medications, can all serve to improve customer experience. 

When a customer signs up for your newsletter or opts into marketing communications, the details they provide (email and/or phone number) and their subsequent email or SMS engagement (like open and click-through rates) can all be considered first-party data. This can be used to segment your email list, personalize communications, and improve your overall email marketing strategy.

Likes, shares, comments, and direct messages on your social media platforms are all forms of first-party data. These can provide insight into your audience's interests, opinions, and how they interact with your content. Monitoring social media interactions can help inform your content strategy and promote customer engagement.

 

Each of these examples represents a piece of the first-party data puzzle. When brought together and analyzed as a whole, they provide a detailed, accurate, and multidimensional view of your audience. The key to unlocking the full potential of first-party data lies in understanding how to collect, analyze, and utilize this wealth of information to inform your marketing strategies, enhance customer experiences, and drive business growth. Now let’s take a look at different types of data, and what they mean to your digital strategy. 

 

First-party data vs third-party data

As marketers strive to better understand their audience, the distinction between first-party and third-party data becomes increasingly important. These terms refer to the source of the data and can significantly impact its reliability, relevancy, and how it can be used in marketing strategies.

First-party data — as we've established — is data collected directly from your audience. This includes information gathered from your company’s website, apps, social media profiles, customer feedback, and other direct interactions between your business and its customers.

Because first-party data is sourced directly from your audience, it's considered the gold standard of data for several reasons:

Accuracy & relevance: Since it comes straight from the source, first-party data is highly accurate. It offers real, actionable insights about your audience's behaviors, preferences, and interactions with your brand.

Cost-effective: Collecting first-party data doesn't involve purchasing data from other companies. Thus, it is generally more cost-effective, allowing you to reallocate resources to other aspects of your marketing strategy.

Privacy compliance: With increasing privacy regulations and consumer awareness about data usage, first-party data provides a safer choice. It's collected with direct consumer consent, aligning with regulations like the GDPR and the CCPA.

On the other hand, third-party data is information collected by entities that do not have a direct relationship with the user. Third-party data is typically aggregated from various websites and platforms and sold to businesses. 

While third-party data can give marketers access to a broader range of insights, it comes with its own set of challenges:

Accuracy & relevance: Third-party data can sometimes lack the accuracy and specificity of first-party data. As it's gathered from numerous, varied sources, it may not always align with your specific audience or business needs.

Cost: Third-party data is usually purchased from data brokers or aggregators, which can become a considerable expense.

Privacy concerns: The usage of third-party data is becoming increasingly scrutinized due to privacy regulations and changing industry standards, such as the phasing out of third-party cookies.

In comparing the two, it's evident that while third-party data can supplement your understanding of customers, first-party data should form the backbone of your data strategy due to its accuracy, relevancy, and compliance with privacy regulations.

We’re heading towards a cookieless world — as Google recently announced the move away from cookies for good at the end of 2024, making third-party data obsolete. This means companies have time to move away from their reliance on third-party data and establish a first-party data strategy that works for them. 

 

What about second-party data?

Second-party data is seen as a more trusted version of data when compared to its third-party counterpart. While third-party data is generally from businesses with no affiliation to your customers, second-party data is seen as more reliable, as it comes from trusted partners and businesses that you have closer relationships with. For example, event organizers sharing audience insights with their sponsors is an example of a partnership that fosters second-party data. 

 

Zero-party data vs first-party data

As the data privacy landscape evolves, new terms and concepts arise, redefining how marketers approach data collection and utilization. Zero-party data, a term coined by Forrester Research, is one such concept that has gained attention. However, to leverage it effectively, it's crucial to understand how it differs from first-party data. 

Zero-Party Data refers to data that a customer willingly and proactively shares with a brand. This can include preferences, personal interests, and desires. Unlike first-party data, typically collected through observation of customer behaviors, zero-party data is self-reported by the customer themselves.

Examples of zero-party data can include customers’ responses to surveys or quizzes about their product preferences, their selections when using a 'build your own' feature on a website, or their stated interests when subscribing to a newsletter. 

Here's why zero-party data is valuable:

Customer centricity: Zero-party data lets customers tell you exactly what they want, allowing you to cater to their specific needs and preferences.

Transparency and trust: Since customers willingly provide this data, its collection is inherently transparent, helping build trust with your audience.

Accuracy: Zero-party data is explicitly stated by the customer, which means it is incredibly accurate.

Although there's some overlap between first-party data and zero-party data, the key distinction between zero-party and first-party data lies in the method of collection. First-party data is collected indirectly from user interactions, whereas zero-party data is directly offered by the user.

Both zero-party and first-party data have their place in a comprehensive data strategy:

First-party data provides valuable insights into customer behavior based on their actions and interactions with your brand. This data is crucial for personalizing experiences and predicting future behaviors.

Zero-party data allows for an even deeper level of personalization by understanding customer preferences and intentions directly from them. This data can drive customer-centric decision-making and foster stronger relationships with your customers.

In essence, zero-party and first-party data complement each other. Together, they can provide a more holistic view of your customer, allowing for highly personalized, engaging, and effective marketing campaigns. As data privacy continues to take center stage, a strategy that leverages both types of data — collected transparently and responsibly — will be key to succeeding in the evolving digital landscape.

 

First-party data marketing 

Leveraging first-party data in marketing, and more specifically, digital marketing, is about making the most of the rich, accurate, and customer-specific insights provided by this data. Making sure you have collection points at native areas along the customer journey and building customer profiles with this data are critical to using first-party data effectively in your overall marketing strategy. From refining audience segmentation and data management to enhancing personalization, first-party data can substantially elevate your marketing strategy.

 

First-party data collection

The first step to utilizing first-party data is effectively collecting it. How can you turn new audiences to your digital properties into new customers? Here's how:

 

Website analyticsCustomer relationship management (CRM) systemsPreference centersEmail marketing platformsSurveys and feedback formsSocial media analytics
Tools like Google Analytics provide in-depth insights into user behavior on your website. This includes pages visited, time spent on site, bounce rates, and more.A CRM can track interactions with customers across various touchpoints. This includes transaction data, customer service interactions, and engagement with marketing campaigns.Preference centers provide an easy, natural collection point for customers and website visitors to input data that curates their experience on your site the way they prefer. Anything from dark mode vs. light mode to product preferences can help deliver a valuable experience.These tools can provide insights into subscriber behavior, including open rates, click-through rates, and engagement with specific content. Directly asking customers for information is an effective way of gathering first-party data. Surveys can uncover customer preferences, while feedback forms can provide insights into their experiences.Social media platforms offer robust analytics that reveal how customers engage with your content, providing valuable first-party data.

 

By leveraging these data sources, you can build a rich reservoir of customer data sets. However, remember to be transparent and respect privacy regulations when collecting this personal data.

 

First-party data activation 

Collecting first-party data is only the first step. The real value lies in activating this data, which involves applying the insights to your marketing strategies. Here are some ways to do it:

 

Audience segmentationPersonalizationPredictive modelingCross-channel marketingCustomer retention
Use first-party data to segment your audience based on behaviors, preferences, or demographics. This allows for more targeted marketing efforts.Use first-party data to deliver personalized experiences. This could include personalized product recommendations, content, or marketing messages.Analyzing first-party data can help predict future customer behaviors, enabling you to anticipate needs and enhance customer experiences. By understanding a customer's behavior across different platforms, you can create seamless, integrated experiences that boost engagement and conversions.By understanding what makes your customers tick, you can better cater to their needs, increasing customer satisfaction and loyalty (e.g. via loyalty programs)

 

First-party data is a powerful tool in the marketer's toolkit. With a strategic approach to collection and activation, it can enable more effective, customer-centric marketing that drives engagement, conversions, and business growth. It's about using data not just to reach your audience, but to understand and serve them better.

 

Crafting a first-party data strategy

In a landscape where consumer privacy is paramount and personalized experiences are expected, an effective first-party data strategy is indispensable. Here, we’ll delve into the key steps for crafting a robust first-party data strategy that can drive your marketing efforts to new heights.

 

Step 1: Set clear objectives

Before diving into data collection, it’s vital to set some unambiguous objectives. What do you want to achieve with your first-party data? Common objectives might include improving customer personalization, optimizing ad targeting, or enhancing product development. By understanding your goals, you can focus your efforts on collecting the data that will have the most impact.

 

Step 2: Identify data sources

Identify the channels and touchpoints where you can collect first-party data. This might include your website, mobile apps, CRM, social media platforms, and customer surveys. Make a list of these sources and determine what types of data you can collect from each.

 

Step 3: Ensure compliance and transparency

In the current data privacy climate, it’s imperative to handle data with the utmost care. Ensure that you're compliant with data protection laws such as the GDPR, the CCPA, and any other relevant regulations. Be transparent with your customers about what data you're collecting and how it will be used. This can be accomplished through clear privacy policies and cookie consent banners.

 

Step 4: Implement data collection tools

Utilize tools and technologies that can help you effectively collect first-party data. Web analytics, customer interaction data, and user preferences are all data sets that your organization needs to collect in order to take advantage of first-party data.  

 

Step 5: Data segmentation and analysis

Once you’ve collected your data, segment it into meaningful groups. This might be based on demographics, behavioral patterns, or customer preferences. Analyze these segments to glean insights that can inform your marketing strategies. Look for patterns and trends that can help you understand your audience on a deeper level.

 

Step 6: Activate your data

This is where the rubber meets the road. Apply the insights you’ve gathered to your marketing initiatives. This might mean personalizing email campaigns based on past purchase history, optimizing your website based on user behavior, or using customer feedback to inform product development. Ensure that your actions are aligned with the objectives you set at the outset.

 

Step 7: Monitor and optimize

A first-party data strategy is not a set-it-and-forget-it endeavor. Continuously monitor the performance of your initiatives and look for ways to optimize. Are your personalized emails driving engagement? Is your ad targeting resulting in higher conversion rates? Use KPIs and metrics to measure success and make data-driven optimizations.

 

Step 8: Maintain data hygiene

Regularly scrub and update your data to ensure it remains accurate and relevant. Stale or outdated data can lead to misguided decisions. Set a regular schedule for data maintenance and stick to it.

 

Crafting an effective first-party data strategy involves clear objectives, careful data collection, and the savvy application of insights. In an era where consumer expectations and privacy regulations are evolving, first-party data is a treasure trove of insights that can help marketers create meaningful, engaging, and compliant customer experiences.

 

Benefits of first-party data

As we've explored, first-party data is an invaluable resource for marketers. But to truly appreciate its significance, it's essential to look at the specific benefits it brings to your marketing efforts.

 

1. Improved personalization

First-party data provides detailed insights into your customers' behavior, preferences, and needs. This allows for high-level personalization, from tailored marketing messages to customized product recommendations. Personalization, in turn, can enhance customer experiences, engagement, and loyalty.

 

2. More accurate targeting

With first-party data, you can create precise audience segments based on actual customer behavior and attributes. This enables more accurate targeting and retargeting, allowing your marketing efforts to reach the right people with the right messages.

 

3. Cost-efficiency

As first-party data is collected directly from your customers – it doesn’t involve the costs associated with purchasing data from third parties. This makes it a more cost-effective choice.

 

4. Greater customer loyalty

By using first-party data to understand and cater to your customers' needs, you can build stronger relationships with them. This can result in greater customer loyalty and, ultimately, a higher customer lifetime value.

 

5. Enhanced predictive capabilities

First-party data can be analyzed to predict future customer behavior and trends. This allows you to anticipate your customers' needs and preferences, enhancing your ability to offer timely targeted ads, relevant products, services, and content.

 

6. Better product development

Insights from first-party data can guide your product development process. Understanding what your customers value, their pain points, and their desires can help you create products that truly meet their needs.

 

7. Privacy compliance

First-party data is a safer choice in an era of increasing data privacy regulations and growing consumer awareness. It’s collected with the user's consent and is therefore more compliant with privacy laws and regulations.

 

In an increasingly data-driven world, first-party data isn't just a nice-to-have — it's a must-have.

 

How can OneTrust help?

OneTrust Consent & Preferences can help your organization start your first-party data journey with a holistic solution that provides your users with a privacy-first, value-added experience. From data collection, activation, and delivering personalized experiences, OneTrust powers your marketing organization throughout this journey.

  • Design tailored, interactive interfaces that guide customers throughout their engagement on your digital properties. Gradually collect user data to refine their profiles, which allows for the delivery of personalized content and encourages customer loyalty.

  • Set up personalized trust centers to empower customers with more access and understanding of their data. Pre-designed, professional templates enable dynamic content posting for an enhanced user experience.

  • Consolidate and align your customer's consent and preference information through the use of ready-made integrations. These integrations are compatible with both modern SaaS and older software systems, enabling seamless data synchronization across various third-party marketing technology tools.

  • Enhance your data gathering approach with instantaneous dashboards and analytical tools that align with your business KPIs. Continually update these tools for consistent refinement and improvement.

To learn more about how your organization can get started with a first-party data strategy, download our first-party data checklist today.


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February 06, 2023

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Report

Privacy & Data Governance

Privacy on the horizon: What organizations need to watch in 2023

The Privacy on the horizon: What organizations need to watch in 2023 report highlights the views of privacy experts and industry leaders at OneTrust.

February 03, 2023

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Webinar

Consent & Preferences

Embark on your trust journey with consent and preferences

Join this interactive webinar to learn how consent and preferences help to build trust across all your marketing channels and achieve your marketing goals.

January 31, 2023 1 min read

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Webinar

Consent & Preferences

US state SPI opt-in requirements for marketers and advertisers webinar

Join this interactive webinar to learn the SPI differences between the CPRA, CDPA, and CPA and what rights consumers have concerning their SPI.

January 24, 2023 1 min read

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eBook

Consent & Preferences

The ultimate guide to US opt-out requirements

Learn about the different opt-out requirements, such as a “Do Not Sell My Personal Information” in the US privacy landscape, and how to comply with them.

January 23, 2023

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Webinar

Consent & Preferences

Expert panel: So you think you have a consent strategy?

As Quebec Bill 64 - also known as Law 25 - takes effect it's important to have a consent strategy that takes you beyond compliance.

January 20, 2023

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Webinar

Consent & Preferences

Consent-driven advertising: Privacy & trust fundamentals in marketing

Watch this on-demand webinar to gain best practices for delivering privacy-first experiences based on consumer consent choices.

January 18, 2023

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Webinar

Consent & Preferences

Belgian DPA approves TCF action plan: Where we go from here

Belgian DPA approves IAB Europe’s action plan to correct its Transparency & Consent Framework (TCF) violations of the GDPR.

January 12, 2023

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Report

Consent & Preferences

Recommendations for the European Addressable Advertising Ecosystem

This report sets out an analysis of the opportunities, challenges, and recommendations for European advertisers and media owners to position their businesses.

December 14, 2022

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Webinar

Consent & Preferences

Privacy, identity and measurement

This webinar helps ad buyers and sellers in Europe to navigate privacy, identity and management in the addressable media landscape.

December 13, 2022

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Report

Consent & Preferences

Data management for marketers: Breaking down consent and preferences

Marketers in 2022 estimate that the ROI for $1 invested into consent management is at $38 on average. Download the report to learn more.

November 22, 2022

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Webinar

Consent & Preferences

2023 predictions for consent, digital experiences and trust

Join this webinar to learn about key privacy-driven marketing trends that are shaping the way marketers prioritize consent and preference management.

November 21, 2022

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Webinar

Consent & Preferences

Unified preference management: how to engage and retain customers

Join this webinar to learn how to increase customer loyalty and trust by delivering privacy-first experiences at every touchpoint along the consumer journey.

November 20, 2022

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Webinar

Consent & Preferences

Global Privacy Control: CCPA enforcement of GPC opt-out signals webinar

Watch this on-demand webinar to gain an overview of what Global Privacy Control (GPC) is, the benefits of the signal, and how it works.

October 30, 2022

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Checklist

Consent & Preferences

8 steps to Quebec Law 25 compliance

Read our checklist to learn how to stay on top of Quebec Law 84, which introduces many new measures to Canada’s privacy landscape.

October 19, 2022

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Webinar

Consent & Preferences

Preparing for GPP & MSPA: An overview from IAB and OneTrust

Watch this webinar to learn about the Global Privacy Platform, Multi-State Privacy Agreement, and how OneTrust’s CMP will support the upcoming framework.

October 17, 2022

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eBook

Consent & Preferences

How to build trust and value privacy with a consent management platform eBook

In this eBook, you'll learn about regulatory requirements, the tech industry's role in consent management, and best practices for setting up a CMP.

September 30, 2022

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Webinar

Consent & Preferences

Mitigating US privacy risk across marketing campaigns

Understand the marketing operational impact of these newly expanded US consumer rights and learn how to automate consumer rights request fulfillment.

September 28, 2022

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Webinar

Consent & Preferences

Privacy-driven marketing trends: Analytics, AI, and Adtech updates

Watch this on-demand webinar to gain insight into regulatory and tech trends on the horizon, including Google Analytics, AI, IDFA, IAB TCF, and more.

September 19, 2022

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eBook

Consent & Preferences

The guide to US privacy for marketing and advertising

In this eBook, we will highlight US Privacy guidelines, and explain how you can get prepared for these newly expanded US consumer rights.

September 13, 2022

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White Paper

Consent & Preferences

Transform retail experiences: building trust in the age of modern privacy

Download our white paper to learn how to use data effectively and develop strong customer relationships with a consent and preferences strategy.

September 12, 2022

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Infographic

Cookie Consent

10 tips to master cookie consent

Download our infographic and learn how to create a Consent Management Platform that meets compliance requirements, maximizes opt-ins, and builds trust. 

September 12, 2022

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Infographic

Consent & Preferences

Why consent and preference management?

View our infographic on consent and preference management and learn the value it brings to your organization.

September 08, 2022

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Webinar

Consent & Preferences

Fireside chat: A modern marketer’s approach to privacy & data

Learn the challenges and opportunities marketers face to deliver personalized experiences while remaining compliant with global privacy requirements.

September 08, 2022

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Resource Kit

Consent & Preferences

Your marketer’s masterclass resource kit

OneTrust has created a range of resources to help marketing teams take a privacy-first approach that turns consumer trust into a competitive advantage.

September 06, 2022

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Webinar

Consent & Preferences

Fuel campaigns with consented earned data ahead of cookieless a world webinar

Watch this on-demand webinar to learn why you should center your marketing strategy around consented earned data to fuel business growth.

August 22, 2022

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Webinar

Consent & Preferences

Bringing privacy and consent to your marketing stack

This webinar deeply explores how automated integration takes the guessing out of compliant marketing activation and discovers the value of consent signaling.

August 22, 2022

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Webinar

Consent & Preferences

Embark on your trust journey with Consent and Preferences

Join this interactive webinar to learn how consent and preferences help build trust across all your marketing channels and ensure you respect privacy rights.

August 22, 2022

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Webinar

Consent & Preferences

Preference Management: Power up omni-channel experiences

Join this webinar to learn how to expand beyond obtaining customer consent to preferences that enhance relationships between your audience and your brand.

August 21, 2022

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Infographic

Consent & Preferences

Build trust by honoring privacy

In this short guide, you’ll learn how to build a marketing strategy that delivers on customer expectations while maintaining compliance with global privacy laws.

August 19, 2022

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eBook

Consent & Preferences

Complete guide to first-party data

This guide outlines everything you need to know to build optimal consumer experiences using first-party data, such as how and where to collect first-party data.

August 10, 2022

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Infographic

Consent & Preferences

How to transform healthcare marketing and increase business growth

Download this free infographic to learn how to transform healthcare marketing and grow sales by delivering trust-centric experiences.

August 08, 2022

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White Paper

Cookie Consent

Succeeding in a privacy-first world with Alex Cash

In this white paper, discover strategies for data collection to further business goals and how to prioritize data while ensuring the best customer experience.

August 03, 2022

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Infographic

Cookie Consent

The ultimate cookies handbook for privacy professionals eBook

Download this guide to learn available lawful bases for tracking technologies, the future of the ePrivacy Regulation, CCPA and CPRA requirements, and more!

August 01, 2022

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Webinar

Consent & Preferences

Google Play Apps: How to follow data safety requirements

Watch this on-demand webinar with OneTrust Mobile App experts to understand Google Play's specific requirements and the benefits of data transparency.

July 19, 2022

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White Paper

Consent & Preferences

The business value of consent and preferences

Download our whitepaper to learn about a case study from OneTrust on how we transformed the consent and preferences engine of a Fortune 500 company. 

June 28, 2022

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Infographic

Consent & Preferences

Google Play Data Safety vs. Apple Privacy Nutrition Label

This infographic will review Google Play Data Safety versus Apple Privacy Nutrition Label's similarities and differences regarding privacy standards.

June 28, 2022

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Webinar

Cookie Consent

Powering game-changing experiences Ahead of a cookieless world

Watch this webinar with mParticle and OneTrust to gain guidance for preparing for a cookieless world and opportunities to future-proof your database.

June 26, 2022

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Webinar

Consent & Preferences

How to drive enhanced marketing & CX campaigns through trusted data use

Join Oracle & OneTrust to learn how to drive enhanced, privacy-centric personalization in marketing & CX campaigns through trusted data use.

June 14, 2022

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Webinar

Consent & Preferences

Keep customer trust: Manage & automate your consent compliance & data governance

Watch our webinar to learn how to set up a strong consent compliance and governance strategy to achieve privacy-first data capture, distribution and activation.

June 08, 2022

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Webinar

Consent & Preferences

Consent, preferences & first-party data

Learn how incorporating strategic consent & preference management into your business strategy can help build customer trust.

May 26, 2022

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eBook

Consent & Preferences

Global Privacy Control & OneTrust

Watch this on-demand webinar to gain an overview of what Global Privacy Control (GPC) is, the benefits of the signal, and how it works.

May 05, 2022

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Consent & Preferences

The Digital Privacy Experience newsletter

The Digital Privacy Experience Newsletter is a weekly digest on cookies, consent management, preference management, & building customer trust.

May 01, 2022

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Webinar

Consent & Preferences

Data distribution: Integrating consent & preferences into MarTech & business systems

Watch this webinar to learn how to boost your integrated marketing performance with consent & preferences in CRMs, CDPs & marketing automation systems.

April 29, 2022

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Webinar

Consent & Preferences

Google Play Data Safety: What it means for your Android apps

Learn how to prepare for the Google Play July 20th, 2022 deadline to comply with its new data transparency requirements for Android apps.

April 28, 2022

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Webinar

Consent & Preferences

Modern data transparency in apps & TVs: Building trust with multi-device users

Learn how to incorporate consent and privacy strategies to deliver transparency and choice to multi-device users in applications & TVs.

April 27, 2022

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Webinar

Cookie Consent

How marketers can adapt to a post-cookie world with OneTrust's Alex Cash

Learn how marketers can get ahead of a post-cookie world from Alex Cash, Director of Strategy, OneTrust & ExchangeWire's CEO Ciaran O'Kane.

April 06, 2022

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Webinar

Consent & Preferences

Consent governance: moving from chaos to control via data intelligence

Learn how to set up a strong consent governance strategy to achieve privacy-first data capture, distribution and activation.

April 04, 2022

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Webinar

Cookie Consent

How to prepare for the crumble of third-party cookies

Learn everything you need to know to prepare for the deprecation of third-party cookies from eMarketer & OneTrust in this on-demand webinar.

March 30, 2022

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Webinar

Consent & Preferences

Web, mobile, ctv: enhancing consumer trust in the omni-channel world

Learn how to leverage consent and preference management and cement consumer trust in your data protection practices.

March 28, 2022

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Webinar

Consent & Preferences

How to build solid digital relationships to foster trust

Join this fireside chat with OneTrust and Oracle to gain insight into how to honor privacy choices to build trust.

March 07, 2022

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Webinar

Consent & Preferences

OTT and CTV Liftoff: A deep dive into delivering personalized experiences to streamers

Learn how to incorporate consent and privacy strategies to deliver personalized experiences to streamers on OTT applications & CTV platforms.

March 06, 2022

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Webinar

Consent & Preferences

Digital Privacy Experience Summit

Sign up for the Digital Privacy Experience Newsletter and get weekly updates on global regulations and best practices for compliance. 

February 22, 2022

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Webinar

Consent & Preferences

Prioritizing data transparency: A critical ingredient in trust, loyalty and ROI

Learn how can you prioritize data transparency and share openly with consumers in order to build trust, gain loyalty and improve ROI.

January 02, 2022

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Webinar

Cookie Consent

The crumble of third-party cookies: How to prepare in 2022

Learn how your organization can leverage smart preference management to overcome the deprecation of third-party cookies.

January 02, 2022

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eBook

Consent & Preferences

Build trust and value privacy with a consent management platform

Read this eBook to learn how leveraging a consent management platform builds customer trust and helps you comply with global privacy regulations. 

October 28, 2021

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Webinar

Consent & Preferences

Google consent mode & OneTrust CMP

Learn the benefits of using Google Consent Mode with the OneTrust CMP (Cookie Consent) to balance compliance and marketing objectives.

October 27, 2021

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Webinar

Privacy Management

CCPA, CPRA, and Global Privacy Control: Moving toward a more private web

Watch this webinar to learn about Global Privacy Control (GPC), how it centralizes user opt-out preferences, and streamlines compliance with CCPA and CPRA. 

September 08, 2021

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Webinar

Consent & Preferences

Navigating a complex framework: IAB TCF 2.0 upgrade checklist

Watch this webinar where we cover the complexity the IAB TCF 2.0 framework and providing a checklist to help you navigate your migration.

July 21, 2021

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Webinar

Consent & Preferences

IAB TCF 2.0 deep dive: Overview, terminology, resources

Watch this webinar for a deep dive into the IAB TCF framework and what's new in the second version.. 

July 21, 2021

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Video

Consent & Preferences

OneTrust Consent & Preference Management demo

Watch this demo video to learn how OneTrust Consent and Preference Management Cloud streamlines the consent lifecycle and accelerates fulfillment. 

October 24, 2020

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Webinar

Privacy & Data Governance

Canadian regulatory overview

This webinar series will highlight the implications of Bill 64 for Canadian companies and advise how to maintain programs aligned to the Law's requirements.

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Webinar

Consent & Preferences

Marketer’s masterclass for privacy and personalization

The marketer’s masterclass for privacy & personalization addresses the challenges businesses face in 2022 and how to turning trust into a competitive advantage.

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