OneTrust today announced expanded over-the-top (OTT) compliance capabilities, enabling publishers and advertisers to capture consent and preferences from within OTT applications and Connected TV (CTV) environments to support compliance with GDPR, CCPA, IAB TCF 2.0 and more.
As companies build out their own OTT applications to meet consumer’s increasing digital demand for streaming content, it’s imperative to implement a consent management platform (CMP) to capture, store and signal consent and preferences downstream to vendors, creating a more personalized and engaging viewer experience.
Request a demo to learn more about OneTrust’s OTT App Compliance
The enhanced OneTrust OTT App Compliance solution features direct API calls and native SDKs to set and read consent and preferences across platforms including Amazon Fire TV, Roku, Apple TV, Android TV, and Smart TVs. OneTrust’s OTT App Compliance use cases and capabilities include:
“As consumers continue to access digital content on the go, publishers, advertisers, and media companies need to account for consent collection and data privacy rights on both OTT and CTV platforms,” said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). “OneTrust’s OTT App Compliance helps publishers and advertisers capture consent for compliance, while providing consumers with personalized content.”
For more information on OneTrust PreferenceChoice™ OTT App Compliance, visit OneTrust PreferenceChoice or request a demo.
About OneTrust PreferenceChoiceTM
OneTrust PreferenceChoice™ enables marketers and publishers to collect, manage, and signal consent and preferences across systems and ecosystems. With our toolset built to operationalize trust, we help marketers balance user experience, transparency, personalization, and first-party data collection with privacy, security, and compliance across 100s of global privacy regulations. With PreferenceChoice, marketers can drive engaging user experiences, build trust across audiences, and automate compliance.
OneTrust PreferenceChoice is the #1 CMP (according to AdZerk) and is an IAB-registered Transparency and Consent Framework (TCF), 2.0 CMP.
OneTrust PreferenceChoice is a part of OneTrust, the #1 most widely used privacy, security, and trust platform used by more than 6,000 customers and powered by 100 awarded patents. OneTrust PreferenceChoice is infused with intelligence by the OneTrust Athena™ AI and robotic automation engine and integrates seamlessly with the full OneTrust platform.
For more, visit PreferenceChoice.com or connect on LinkedIn.