On Demand

CMP for Publishers Demo

5 mins | CMP for Publishers Demo

Video Consent and Preferences

The digital privacy landscape is constantly evolving, and regulations like the GDPR and CCPA, frameworks like IAB TCF, and technologies like iOS 14 require valid consent to be captured on web, mobile, OTT and CTV applications before initiating tracking, analytics and targeted advertisements. Businesses are seeking to build intelligent, data-driven websites and applications that respect user’s privacy, provide transparency, build trust and create loyal customers. OneTrust CMP empowers publishers to capture and signal consent, monetize content based on first-party data, and maximize opt-ins and engagement, all while automating global compliance.

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