Skip to main content

Universal Consent and Preference Management

Build privacy-first relationships with your customers

Give individuals control over their consent, preferences, and first-party data with a single, intuitive portal.

  • Build a trusted, robust first-party database for more personalized customer communications 
  • Eliminate reliance on other data sources like third-party cookies
  • Enable customers to view their consent history and adjust preferences
  • Demonstrate compliance by centralizing consent records

Earn trust through transparent data use

Build customized dynamic interfaces to prompt customers throughout their journey. Progressively profile users and enhance data profiles to deliver personalized content and build customer loyalty.

Popup box asking users to subscribe to the company's newsletter.

Configure branded trust centers to give customers greater control and visibility of their data. Professionally styled templates allow dynamic publishing for an optimal user experience.

A configured trust center where a user could see their privacy permissions.

Centralize and synchronize your customer consent and preference data by using pre-built integrations to sync with modern SaaS or legacy software to synchronize data across third-party MarTech tools.

Consent and preference manager integrates with services such as Zentoso in order to synchronize and centralize customer consent and preference data.

Improve your data collection strategy with real-time dashboards and analytics that map to your business KPIs. Make updates for continuous optimization.

The Consent and Preference Management module tracks collected consents and displays the results in easy-to-understand formats.

July 30, 2024

The ultimate consent strategy for maximizing customer opt-ins in 2024

Discover the ultimate consent strategy for 2024! Join our webinar to maximize customer opt-ins, optimize user experience, and maintain compliance.

Customer testimonial

By providing transparency and choice around consent and preferences, we not only stand out from the crowd as a marketing engine but as a global enterprise in today’s shifting regulatory landscape.
Dustin VerBeek, Senior Digital Marketing Strategist, Herman Miller
Chairs arranged on a hardwood floor in a well-lit modern office corridor.

Related products

Mobile App Consent

Our mobile app consent software enables you to scan for SDKs, collect valid consent and provide visibility into how your mobile app is sharing data.

Learn more

Cookie Consent

Manage cookie consent across your web properties by uncovering hidden trackers, maximizing opt-ins, and ensuring you meet data privacy regulatory standards.

Learn more

OTT and CTV Consent

Give your customers control of their consent and preferences across Over-the-Top apps and Connected TV with OneTrust OTT and CTV Consent.

Learn more

Ready to get started?

Request a free demo today to see how OneTrust can guide your trust transformation journey