Trust is the New Currency: The Value of First-Party Data Capture
For years, publishers and advertisers have relied on third-party cookies for tracking, data collection, and ad personalization and targeting. As browser providers move to offer more transparency, third-party cookies are being deprecated.
How can publishers and advertisers comply with global data privacy regulations while meeting the demand for personalization as we enter into a cookie-less world?
In this 45 minute webinar, we review the timeline of the current privacy landscape and ecosystem that is driving the removal of third-party cookies. We will also cover the opportunity for quality first-party data collection and strategies for building trust and transparency with your audience.