OneTrust named an overall leader in privacy and consent management report

January 12, 2022

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Recognized by KuppingerCole as the Only Vendor to Earn “Strong Positive” Ratings Across All Major Evaluation Categories Including Security, Functionality, Deployment, Interoperability and Usability

We’re excited to announce that OneTrust has been named an Overall Leader in the KuppingerCole Leadership Compass for Privacy & Consent Management. OneTrust was recognized as a leader across all four major categories evaluated including Overall Leadership, Product Leadership, Innovation Leadership, and Market Leadership.

The comprehensive report researched and compared 9 privacy and consent management platforms (CMP) on a variety of categories, technology capabilities and use cases. OneTrust was the only vendor to earn “strong positive” ratings across all major evaluation categories including security, functionality, deployment, interoperability, and usability.

According to the report, “OneTrust is ahead of the other vendors because of its comprehensive service offerings, aggressive and rapid growth, and geographical presence, among other factors.”

Build a trusted brand that honors privacy & delivers personalized experiences

Businesses are seeking to build intelligent, data-driven websites and applications that respect user’s privacy, provide transparency, build trust, and create loyal customers. OneTrust Privacy and CMP solutions empower organizations to not only meet regulatory compliance requirements but provide trusted user experiences for customers.

With OneTrust Privacy, organizations have access to the regulatory intelligence, automation, and flexible solutions needed to operationalize a privacy program. OneTrust Privacy allows organizations to become more trusted in the eyes of customers, employees, vendors, boards, and regulators, all while complying with hundreds of global privacy laws like the GDPR, CCPA, and LGPD.

Additionally, organizations can leverage the most widely used CMP to capture and signal consent, monetize content based on first-party data, and maximize opt-ins and engagement, all while automating global compliance. OneTrust’s CMP captures more than 450 million consent transactions per day and over 3 billion consent transactions per week.

“Creating personalized user experiences while respecting consumer privacy is a challenge that businesses and especially marketers must address to build Trust,” said Lisa Campbell, Chief Marketing Officer of OneTrust. “As consumers become more privacy-conscious and regulations continue to evolve globally, businesses must be transparent with their data collection and usage to build and maintain trust with their customers.

OneTrust is proud to have been named an Overall Leader in KuppingerCole’s Leadership Compass for Privacy & Consent Management. Thank you to the OneTrust community of customers, partners, and employees that continue to support OneTrust.

For more information, request a demo to see why OneTrust was named an Overall Leader in the KuppingerCole Leadership Compass for Privacy & Consent Management.

*Source: KuppingerCole Analysts AG – KuppingerCole Privacy & Consent Management Leadership Compass; Anne Bailey; January 2022.

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