Deliver personalized ads in accordance with the GDPR & ePrivacy
GDPR Articles 7, 21 & ePrivacy
OneTrust Consent Management for Publishers helps publishers collect valid consent as defined under the GDPR. The tool also uses the IAB Europe Framework to help publishers work with ad tech vendors, so they can deliver ads to website visitors without violating the GDPR and ePrivacy requirements.
GDPR and ePrivacy Compliance for Publishers Working with Ad Tech Vendors
OneTrust Consent Management for Publishers helps publishers collect valid consent as defined under the GDPR. The tool also uses the IAB Europe Framework to help publishers work with ad tech vendors, so they can deliver ads to website visitors without
violating the GDPR and ePrivacy requirements.
The IAB Europe Transparency & Consent Framework streamlines consent communication between publishers and ad tech vendors. As a registered consent management provider, OneTrust helps publishers obtain valid consent and uses the IAB Europe Framework to share consent preferences with ad tech vendors for compliant ad delivery.
Publisher-Specific GDPR Consent Collection
Maximize opt-in and collect valid consent from site visitors to enable the compliant delivery of targeted ads.
- Collect opt-in consent with publisher-specific cookie banners
- Monitor opt-in rates over time to optimize consent collection
- Enable compliant ad delivery & maintain records of consent
- Maintain an audit trail of cookie banner changes over time
IAB Europe Framework Integration
OneTrust integrates with the IAB Europe Transparency & Consent Framework to help publishers work with ad tech vendors to deliver compliant targeted ads.
- Approved IAB Europe Consent Management Provider (CMP)
- Enable vendor or purpose-specific consent collection
- Integration enables seamless and compliant ad delivery
Ongoing Website Scanning
Publishers can automatically scan websites to identify changes to tracking and cookie technology that may affect GDPR and ePrivacy compliance, as well as digital ad delivery.
- Scan websites against world’s largest database of trackers
- Generate a cookie list and auto-categorize tracking technology
- Identify changes to websites with automated website scans
- Deep website scanning works behind login pages
Demonstrate Compliance with Granular Records of Consent
OneTrust works with many regulators globally to understand compliance reporting expectations and has extensive capabilities to demonstrate compliance. Granular records of consent and audit trails are available on demand within the OneTrust platform.
Historical Audit Trails
Modifications to settings on the cookie banner or preferences are stored in a detailed audit log to show compliance over time.
Summary dashboards of changes over time and overall compliance status helps you take actionable steps and prepare for executive briefings.
Why OneTrust Consent Management for Publishers
Through our ability to execute and emphasis on keeping pace with industry innovation, OneTrust becomes the first privacy management software platform to become an IAB Europe-registered consent management provider.
Our research fuels our product team’s innovation, by keeping an eye on emerging privacy compliance innovations across industries, such as the IAB Europe Transparency & Consent Framework.
Our global services team offers publishers the GDPR and ePrivacy expertise to make sure your organization can deliver the same great customer experience without taking on unnecessary compliance risk.
With a growing community of privacy practitioners, publishers will gain the support of industry peers that are developing and sharing privacy compliance best practices.