Honoring Consent and Preferences in Telemarketing: A Guide

Resource Consent and Preferences Cookie Consent Cookies

Today’s consumers are increasingly concerned about protecting their personal data and choosing how brands communicate with them through different marketing channels. The idea of trustworthy and transparent marketing isn’t new, but has become a crucial and primary strategy for marketers.


Additionally, delivering personalized experiences that honor choices, no matter the touchpoint, gives companies a competitive advantage. While privacy on digital properties usually comes first to a marketer’s mind, it’s equally important to think about additional channels — including telemarketing.


The prioritization of privacy across industries has affected the way that marketing teams can personalize user experiences. When it comes to business development and marketing campaigns, you can’t overlook the value of personal interaction to influence prospects. However, with privacy regulations on the rise, companies must adhere to requirements for collecting and using consumer data, especially for communication over the phone. So, how can you effectively implement this crucial marketing channel while remaining compliant with telemarketing legislation?


Download this eBook to gain an understanding of the latest telemarketing privacy requirements from the US and EU, and how marketers can leverage OneTrust Consent and Preference Management to adhere to requirements.

Get the Guide

Note: All fields marked with * are required

I’d like email updates on local events, news, resources and products to stay connected with the OneTrust community. Unsubscribe at any time.

I’d like a solution expert to provide product information or show me a custom demo of the OneTrust platform

How would you like us to contact you?

Privacy Notice

You can learn more about how we handle your personal data and your rights by reviewing our privacy notice.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You Might Also Be Interested In

WEBINAR | JUN 08, 2022

The New Digital and Data Strategy in the EU and UK: DMA, DSA and the UK Online Safety Bill

GUIDE | MAY 18, 2022
Consent and Preferences

IAB TCF 2.0 Checklist for Publishers

WEBINAR | JUN 01, 2022
Privacy Automation

From Data Compliance to Data Intelligence

WEBINAR | JUN 01, 2022

7 Ways Trusted Brands Promote Their Security, Privacy, Ethics, and ESG Programs

WEBINAR | JUN 01, 2022

Thailand Personal Data Protection Act Takes Effect

Third-Party Risk

OneTrust is a Leader in Third-Party Risk Management Platforms

WEBINAR | MAY 26, 2022

How successful security teams manage risk to build trust and drive growth

WEBINAR | JUN 02, 2022
Privacy Automation

OneTrust and Microsoft Come Together to Automate Employee Rights Requests

Onetrust All Rights Reserved