Enable compliance for all your users — whether they’re website visitors, app users, marketing subscribers, or customers — by capturing and respecting consent at every interaction.
Consent & Preferences
Simplify compliance and unlock the power of first-party data
Customer data is essential for delivering impactful experiences. Earn the right to collect and activate data throughout the customer lifecycle with our Consent and Preferences solution.
Ensure compliance
Maximize marketing consent
Optimize consent management to grow your marketing database and empower your users with choice.
Capture first-party data
Build durable datasets that allow you to understand your users and drive personalization.
Deloitte x OneTrust: Solving consent complexity in the age of personalization
Comply with regional and industry-specific regulations
Set up consent interfaces based on location, regulation, and industry. Customize user experiences and options from pre-built templates and configurations. Continuously update your deployment based on regulatory changes.
KEY CAPABILITIES
Consent policies informed by geolocation
Multilingual templates for each regulation
Change management for publishing updates
Discover cookies, trackers, SDKs, and third parties integrated across your apps and websites
Scan your websites and apps to find and automatically categorize embedded tools. Control what data is processed and shared with third parties based on user consent.
Ensure personalized advertising complies with privacy regulations
Implement granular consent collection and responsible sharing with your advertising ecosystem. Integrate with industry standards and frameworks to protect your digital advertising.
Synchronize consent throughout the customer journey
Automatically sync consent between domains, apps, and systems to respect your user’s choices wherever they are. Reduce the number of times you need to ask for consent while providing a consistent experience.
KEY CAPABILITIES
Unify unknown and known consent choices into a single profile
Integrate consent signals through pre-built API integrations with common business apps
Increase consent rates
A/B test and update your privacy experiences to build customer trust and increase consent opt-in rates. Report on opt-in rates over time.
Collect consent with additional first-party data
When collecting consent for compliance, easily supplement with additional first-party data direct from users. Creating a richer profile allows for deeper customer insights and more opportunities for personalization.
Turn opt-outs to opt-downs
Offer granular choices in a centralized preference center, allowing users to choose specific experiences they want to opt into or out of. This approach reduces opt-outs and retains subscribers.
Featured products
Universal Consent & Preference Management
Give users control over their consent, preferences, and first-party data with a single, intuitive portal.
Learn more
Consent Management Platform
Capture and respect consent on your websites, mobile apps, OTT apps, and connected TVs.
Learn moreProven results
"We wanted to provide users with the best possible experience, which OneTrust has allowed us to do."
Leanne White, Data Privacy Manager, Samsung
“Consent is the gatekeeper of all marketing, and OneTrust helped us unlock a trust and transparency strategy worth at least billions of dollars a year.”
Director of Digital Trust, Pharmaceuticals
3%
Increased income
“By leveraging the OneTrust platform’s more granular consent and preferences solution capabilities, the composite organization improves its revenue driven by digital marketing campaigns by 3%.”
Partnering with the best
Our Consent & Preferences service partners and seamless technology partner integrations make it even easier for you to unlock the power of first-party data.
Service partners:
Technology partners:
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Marketing Leaders Panel: How to enforce responsible use of data
Learn how responsible use of data helps marketers deliver personalized experiences while staying compliant with global privacy requirements.
April 04, 2023
Webinar
Consent & Preferences
Collect, orchestrate, activate: A privacy-first marketing data strategy
Join us as we discuss best practices for collecting, orchestrating, and activating data to help improve marketing ROI in 2023 while being compliant.
April 03, 2023
Checklist
Consent & Preferences
4 steps for operationalizing opt-outs
The right to opt out of processing can cause complex operational challenges. Follow these four steps for operationalizing opt-out requests.
April 03, 2023
Resource Kit
Consent & Preferences
OneTrust at Adobe Summit
If you’re looking to take your marketing strategy to the next level, our Consent-Based Marketing: A Marketer’s 2023 Toolkit is the perfect resource for you.
March 10, 2023
Resource Kit
Consent & Preferences
OneTrust at Adobe Summit
If you’re looking to take your marketing strategy to the next level, our Consent-Based Marketing: A Marketer’s 2023 Toolkit is the perfect resource for you.
March 10, 2023
Webinar
Consent & Preferences
Balance privacy and personalization with first-party data
Watch this webinar to learn how businesses can achieve privacy and personalization by leveraging first-party data in today's digital landscape.
March 10, 2023
Webinar
Consent & Preferences
Consent-based marketing: Connect with customers without compromising privacy
Join this webinar with Deliotte and OneTrust to learn how to use data responsibly to create unrivaled privacy-first experiences that drive marketing value.
March 08, 2023
Infographic
Cookie Consent
5 GDPR-compliant cookie banner guidelines from the EDPB
Download our infographic to learn more about how to operationalize the EDPB’s GDPR-compliant cookie guidelines and keep your organization compliant.
March 02, 2023
Webinar
Privacy & Data Governance
IAB Global Privacy Platform (GPP): What to know & How to adopt the framework
Learn about the IAB GPP: how it can help you navigate complex global privacy challenges & manage consent signals from multiple jurisdictions.
February 20, 2023
eBook
Consent & Preferences
The ultimate guide to consent and preferences in the healthcare sector
Download the guide to learn more about how to use consent and preferences to elevate patient and customer experiences in the healthcare sector.
February 15, 2023
Webinar
Consent & Preferences
Consent Management deep dive for compliance & omni-channel engagement webinar
Gain regulatory insights and learn the value of capturing, orchestrating, and activating consent and preferences for omni-channel engagement.
February 13, 2023
eBook
Cookie Consent
Your Playbook for a Cookieless World eBook
Download this ebook to learn why third-party cookies are deprecating, what solutions are available, and how to put privacy and consumer trust first.
February 09, 2023
Webinar
Privacy Management
Meet opt-out and opt-in consent requirements under US state privacy laws
Join this interactive webinar to learn how OneTrust Consent and Preferences help to enable consumers to opt-out of third-party trackers.
February 06, 2023
Report
Privacy & Data Governance
Privacy on the horizon: What organizations need to watch in 2023
The Privacy on the horizon: What organizations need to watch in 2023 report highlights the views of privacy experts and industry leaders at OneTrust.
February 03, 2023
Webinar
Consent & Preferences
Embark on your trust journey with consent and preferences
Join this interactive webinar to learn how consent and preferences help to build trust across all your marketing channels and achieve your marketing goals.
January 31, 2023 1 min read
Webinar
Consent & Preferences
US state SPI opt-in requirements for marketers and advertisers webinar
Join this interactive webinar to learn the SPI differences between the CPRA, CDPA, and CPA and what rights consumers have concerning their SPI.
January 24, 2023 1 min read
eBook
Consent & Preferences
The ultimate guide to US opt-out requirements
Learn about the different opt-out requirements, such as a “Do Not Sell My Personal Information” in the US privacy landscape, and how to comply with them.
January 23, 2023
Webinar
Consent & Preferences
Expert panel: So you think you have a consent strategy?
As Quebec Bill 64 - also known as Law 25 - takes effect it's important to have a consent strategy that takes you beyond compliance.
January 20, 2023
Webinar
Consent & Preferences
Consent-driven advertising: Privacy & trust fundamentals in marketing
Watch this on-demand webinar to gain best practices for delivering privacy-first experiences based on consumer consent choices.
January 18, 2023
Webinar
Consent & Preferences
Belgian DPA approves TCF action plan: Where we go from here
Belgian DPA approves IAB Europe’s action plan to correct its Transparency & Consent Framework (TCF) violations of the GDPR.
January 12, 2023
Report
Consent & Preferences
Recommendations for the European Addressable Advertising Ecosystem
This report sets out an analysis of the opportunities, challenges, and recommendations for European advertisers and media owners to position their businesses.
December 14, 2022
Webinar
Consent & Preferences
Privacy, identity and measurement
This webinar helps ad buyers and sellers in Europe to navigate privacy, identity and management in the addressable media landscape.
December 13, 2022
Report
Consent & Preferences
Data management for marketers: Breaking down consent and preferences
Marketers in 2022 estimate that the ROI for $1 invested into consent management is at $38 on average. Download the report to learn more.
November 22, 2022
Webinar
Consent & Preferences
2023 predictions for consent, digital experiences and trust
Join this webinar to learn about key privacy-driven marketing trends that are shaping the way marketers prioritize consent and preference management.
November 21, 2022
Webinar
Consent & Preferences
Unified preference management: how to engage and retain customers
Join this webinar to learn how to increase customer loyalty and trust by delivering privacy-first experiences at every touchpoint along the consumer journey.
November 20, 2022
Webinar
Consent & Preferences
Global Privacy Control: CCPA enforcement of GPC opt-out signals webinar
Watch this on-demand webinar to gain an overview of what Global Privacy Control (GPC) is, the benefits of the signal, and how it works.
October 30, 2022
Checklist
Consent & Preferences
8 steps to Quebec Law 25 compliance
Read our checklist to learn how to stay on top of Quebec Law 84, which introduces many new measures to Canada’s privacy landscape.
October 19, 2022
Webinar
Consent & Preferences
Preparing for GPP & MSPA: An overview from IAB and OneTrust
Watch this webinar to learn about the Global Privacy Platform, Multi-State Privacy Agreement, and how OneTrust’s CMP will support the upcoming framework.
October 17, 2022
eBook
Consent & Preferences
How to build trust and value privacy with a consent management platform eBook
In this eBook, you'll learn about regulatory requirements, the tech industry's role in consent management, and best practices for setting up a CMP.
September 30, 2022
Webinar
Consent & Preferences
Mitigating US privacy risk across marketing campaigns
Understand the marketing operational impact of these newly expanded US consumer rights and learn how to automate consumer rights request fulfillment.
September 28, 2022
Webinar
Consent & Preferences
Privacy-driven marketing trends: Analytics, AI, and Adtech updates
Watch this on-demand webinar to gain insight into regulatory and tech trends on the horizon, including Google Analytics, AI, IDFA, IAB TCF, and more.
September 19, 2022
eBook
Consent & Preferences
The guide to US privacy for marketing and advertising
In this eBook, we will highlight US Privacy guidelines, and explain how you can get prepared for these newly expanded US consumer rights.
September 13, 2022
Infographic
Cookie Consent
10 tips to master cookie consent
Download our infographic and learn how to create a Consent Management Platform that meets compliance requirements, maximizes opt-ins, and builds trust.
September 12, 2022
Infographic
Consent & Preferences
Why consent and preference management?
View our infographic on consent and preference management and learn the value it brings to your organization.
September 08, 2022
Webinar
Consent & Preferences
Fireside chat: A modern marketer’s approach to privacy & data
Learn the challenges and opportunities marketers face to deliver personalized experiences while remaining compliant with global privacy requirements.
September 08, 2022
Resource Kit
Consent & Preferences
Your marketer’s masterclass resource kit
OneTrust has created a range of resources to help marketing teams take a privacy-first approach that turns consumer trust into a competitive advantage.
September 06, 2022
Webinar
Consent & Preferences
Embark on your trust journey with Consent and Preferences
Join this interactive webinar to learn how consent and preferences help build trust across all your marketing channels and ensure you respect privacy rights.
August 22, 2022
Webinar
Consent & Preferences
Fuel campaigns with consented earned data ahead of cookieless a world webinar
Watch this on-demand webinar to learn why you should center your marketing strategy around consented earned data to fuel business growth.
August 22, 2022
Webinar
Consent & Preferences
Bringing privacy and consent to your marketing stack
This webinar deeply explores how automated integration takes the guessing out of compliant marketing activation and discovers the value of consent signaling.
August 22, 2022
Webinar
Consent & Preferences
Preference Management: Power up omni-channel experiences
Join this webinar to learn how to expand beyond obtaining customer consent to preferences that enhance relationships between your audience and your brand.
August 21, 2022
Infographic
Consent & Preferences
Build trust by honoring privacy
In this short guide, you’ll learn how to build a marketing strategy that delivers on customer expectations while maintaining compliance with global privacy laws.
August 19, 2022
eBook
Consent & Preferences
Mastering first-party data: The complete playbook for marketers
This guide outlines everything you need to know to build optimal consumer experiences using first-party data, such as how and where to collect first-party data.
August 10, 2022
Infographic
Consent & Preferences
How to transform healthcare marketing and increase business growth
Download this free infographic to learn how to transform healthcare marketing and grow sales by delivering trust-centric experiences.
August 08, 2022
White Paper
Cookie Consent
Succeeding in a privacy-first world with Alex Cash
In this white paper, discover strategies for data collection to further business goals and how to prioritize data while ensuring the best customer experience.
August 03, 2022
Webinar
Consent & Preferences
Google Play Apps: How to follow data safety requirements
Watch this on-demand webinar with OneTrust Mobile App experts to understand Google Play's specific requirements and the benefits of data transparency.
July 19, 2022
Infographic
Consent & Preferences
Google Play Data Safety vs. Apple Privacy Nutrition Label
This infographic will review Google Play Data Safety versus Apple Privacy Nutrition Label's similarities and differences regarding privacy standards.
June 28, 2022
White Paper
Consent & Preferences
The business value of consent and preferences
Download our whitepaper to learn about a case study from OneTrust on how we transformed the consent and preferences engine of a Fortune 500 company.
June 27, 2022
Webinar
Cookie Consent
Powering game-changing experiences Ahead of a cookieless world
Watch this webinar with mParticle and OneTrust to gain guidance for preparing for a cookieless world and opportunities to future-proof your database.
June 26, 2022
Webinar
Consent & Preferences
How to drive enhanced marketing & CX campaigns through trusted data use
Join Oracle & OneTrust to learn how to drive enhanced, privacy-centric personalization in marketing & CX campaigns through trusted data use.
June 14, 2022
Webinar
Consent & Preferences
Keep customer trust: Manage & automate your consent compliance & data governance
Watch our webinar to learn how to set up a strong consent compliance and governance strategy to achieve privacy-first data capture, distribution and activation.
June 08, 2022
Webinar
Consent & Preferences
Consent, preferences & first-party data
Learn how incorporating strategic consent & preference management into your business strategy can help build customer trust.
May 26, 2022
eBook
Consent & Preferences
Global Privacy Control & OneTrust
Watch this on-demand webinar to gain an overview of what Global Privacy Control (GPC) is, the benefits of the signal, and how it works.
May 05, 2022
Consent & Preferences
The Digital Privacy Experience newsletter
The Digital Privacy Experience Newsletter is a weekly digest on cookies, consent management, preference management, & building customer trust.
May 01, 2022
Webinar
Consent & Preferences
Data distribution: Integrating consent & preferences into MarTech & business systems
Watch this webinar to learn how to boost your integrated marketing performance with consent & preferences in CRMs, CDPs & marketing automation systems.
April 29, 2022
Webinar
Consent & Preferences
Google Play Data Safety: What it means for your Android apps
Learn how to prepare for the Google Play July 20th, 2022 deadline to comply with its new data transparency requirements for Android apps.
April 28, 2022
Webinar
Consent & Preferences
Modern data transparency in apps & TVs: Building trust with multi-device users
Learn how to incorporate consent and privacy strategies to deliver transparency and choice to multi-device users in applications & TVs.
April 27, 2022
Webinar
Cookie Consent
How marketers can adapt to a post-cookie world with OneTrust's Alex Cash
Learn how marketers can get ahead of a post-cookie world from Alex Cash, Director of Strategy, OneTrust & ExchangeWire's CEO Ciaran O'Kane.
April 06, 2022
Webinar
Consent & Preferences
Consent governance: moving from chaos to control via data intelligence
Learn how to set up a strong consent governance strategy to achieve privacy-first data capture, distribution and activation.
April 04, 2022
Webinar
Cookie Consent
How to prepare for the crumble of third-party cookies
Learn everything you need to know to prepare for the deprecation of third-party cookies from eMarketer & OneTrust in this on-demand webinar.
March 30, 2022
Webinar
Consent & Preferences
Web, mobile, ctv: enhancing consumer trust in the omni-channel world
Learn how to leverage consent and preference management and cement consumer trust in your data protection practices.
March 28, 2022
Webinar
Consent & Preferences
How to build solid digital relationships to foster trust
Join this fireside chat with OneTrust and Oracle to gain insight into how to honor privacy choices to build trust.
March 07, 2022
Webinar
Consent & Preferences
OTT and CTV Liftoff: A deep dive into delivering personalized experiences to streamers
Learn how to incorporate consent and privacy strategies to deliver personalized experiences to streamers on OTT applications & CTV platforms.
March 06, 2022
Webinar
Consent & Preferences
Digital Privacy Experience Summit
Sign up for the Digital Privacy Experience Newsletter and get weekly updates on global regulations and best practices for compliance.
February 22, 2022
Webinar
Cookie Consent
The crumble of third-party cookies: How to prepare in 2022
Learn how your organization can leverage smart preference management to overcome the deprecation of third-party cookies.
January 02, 2022
Webinar
Consent & Preferences
Prioritizing data transparency: A critical ingredient in trust, loyalty and ROI
Learn how can you prioritize data transparency and share openly with consumers in order to build trust, gain loyalty and improve ROI.
January 02, 2022
eBook
Consent & Preferences
Build trust and value privacy with a consent management platform
Read this eBook to learn how leveraging a consent management platform builds customer trust and helps you comply with global privacy regulations.
October 28, 2021
Webinar
Consent & Preferences
Google consent mode & OneTrust CMP
Learn the benefits of using Google Consent Mode with the OneTrust CMP (Cookie Consent) to balance compliance and marketing objectives.
October 27, 2021
Webinar
Privacy Management
CCPA, CPRA, and Global Privacy Control: Moving toward a more private web
Watch this webinar to learn about Global Privacy Control (GPC), how it centralizes user opt-out preferences, and streamlines compliance with CCPA and CPRA.
September 08, 2021
Webinar
Consent & Preferences
Navigating a complex framework: IAB TCF 2.0 upgrade checklist
Watch this webinar where we cover the complexity the IAB TCF 2.0 framework and providing a checklist to help you navigate your migration.
July 21, 2021
Webinar
Consent & Preferences
IAB TCF 2.0 deep dive: Overview, terminology, resources
Watch this webinar for a deep dive into the IAB TCF framework and what's new in the second version.
July 20, 2021
Video
Consent & Preferences
OneTrust Consent & Preference Management demo
Watch this demo video to learn how OneTrust Consent and Preference Management Cloud streamlines the consent lifecycle and accelerates fulfillment.
October 24, 2020
Demo
Consent & Preferences
OneTrust Consent & Preferences demo
Discover how OneTrust Consent & Preferences helps you build trust, ensure compliance, and give users control over their data.
Webinar
Privacy & Data Governance
Canadian regulatory overview
This webinar series will highlight the implications of Bill 64 for Canadian companies and advise how to maintain programs aligned to the Law's requirements.
Webinar
Consent & Preferences
Marketer’s masterclass for privacy and personalization
The marketer’s masterclass for privacy & personalization addresses the challenges businesses face in 2022 and how to turning trust into a competitive advantage.
Find the Consent & Preferences package that meets your needs
FAQ
Data privacy laws are constantly evolving and each requires something a little bit unique when it comes to the handling, protection, and use of personal data. We’ll help you maintain compliance with key regulations like GDPR, CCPA, and many more by helping you –
- Configure the functionality to automatically show unique cookie banners based on geolocation to provide an opt-in experience optimized for language preferences and regional regulations
- Respect communication preferences and build customer trust by honoring consent preferences across marketing touchpoints
- Build your first-party data to avoid reliance on third-party cookies and improve your marketing strategies
Integrations are key to sending consent and preferences downstream and executing against marketing-consented consumer data. The OneTrust platform provides powerful but flexible workflows to connect to your applications through APIs, SDKs, data feeds, system integrations, and more. Our third-party integrations include Salesforce, Snowflake, Adobe, and more.