Consent Management

OneTrust Teams with IAB Europe

Transparency and Consent Framework

IAB Europe and OneTrust have partnered to integrate the IAB Consent Framework into the OneTrust platform. As the leading publisher consent tool and first privacy management software to ben an approved IAB CMP vendor, we are focused on enabling compliant ad delivery for publishers under GDPR and ePrivacy requirements. This integration means that OneTrust customers won’t need to do any additional work to build their transparency and consent programs within the IAB Europe Framework. OneTrust’s publisher consent platform helps publishers collect and share valid consent under the IAB Europe Framework helping to work with ad tech vendors to achieve compliant ad delivery.

  • Collect opt-in consent with publisher-specific cookie banners
  • Enable compliant ad delivery
  • Maintain records of consent
  • Audit trail of cookie banner changes over time
  • Approved IAB Europe CMP
  • Compliant and delivery through IAB Europe integration

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