Honoring Consent and Preferences in Telemarketing: A Guide

Today’s consumers are increasingly concerned about protecting their personal data and choosing how brands communicate with them through different marketing channels. The idea of trustworthy and transparent marketing isn’t new, but has become a crucial and primary strategy for marketers.

Additionally, delivering personalized experiences that honor choices, no matter the touchpoint, gives companies a competitive advantage. While privacy on digital properties usually comes first to a marketer’s mind, it’s equally important to think about additional channels — including telemarketing.

The prioritization of privacy across industries has affected the way that marketing teams can personalize user experiences. When it comes to business development and marketing campaigns, you can’t overlook the value of personal interaction to influence prospects. However, with privacy regulations on the rise, companies must adhere to requirements for collecting and using consumer data, especially for communication over the phone. So, how can you effectively implement this crucial marketing channel while remaining compliant with telemarketing legislation?

Download this eBook to gain an understanding of the latest telemarketing privacy requirements from the US and EU, and how marketers can leverage OneTrust Consent and Preference Management to adhere to requirements.