OneTrust PreferenceChoice CMP for TCF v2.0

For Consumers: More transparency & control to grant or withhold consent and exercise their ‘right to object’ to their personal data being processed based on legitimate interest.

For Publishers: Greater control and flexibility integrating and collaborating with ad technology partners, on a per-vendor basis.

For Ad Tech Vendors: The ability for consumers, publishers and vendors to talk about and signal in a standard manner throughout the advertising ecosystem.