OneTrust Partners with global privacy control to help users control privacy

January 28, 2021

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Today OneTrust and Global Privacy Control (GPC) announced their partnership to help users control their privacy with a browser setting to communicate privacy preferences.  OneTrust’s Consent Management Platform (CMP) is one of three CMP solution providers enabled to respect the new setting.

Interested in getting started for free: OneTrust Cookie Consent Free Edition

The Global Privacy Control empowers users to signal their chosen privacy settings to websites and services through their browser.  This signal communicates consumers’ expectations around the sharing and sale of their data online.  Additionally, this feature promotes trust between customers and businesses.

Who is Global Privacy Control? Who supports the GPC Signal? 

The GPC was developed by a coalition of publishers, tech companies, browser and extension developers, and civil rights groups.  The initiative is led by Ashkan Soltani, Georgetown Law, and Sebastian Zimmeck, Wesleyan University.

Although this standard is not finalized several major browsers and extensions support it. These browsers and extensions include Abine, Brave, Disconnect, DuckDuckGo, OptMeowt, and Privacy Badger.  In addition to this, the signal is respected by major websites such as The New York Times, and Financial Times.

OneTrust proudly supports this initiative and compliance solutions that support consumers’ choices and rights.

Global Privacy Control and Privacy compliance 

This feature helps publishers easily respect a California consumer opt-out of sale request. However, this signal is relevant for any website operating in a jurisdiction with an opt-out model.

The GPC signal automatically communicates the user’s preferred privacy setting to the website. As a result, the website can seamlessly record and respect the individual’s privacy request. By respecting the signal can help publishers manage compliance with CCPA-REGULATIONS §999.315.

On August 14th, the California Attorney General and the Office of Administrative Law (OAL) approved the final CCPA regulations. These modifications are slightly different from the regulations submitted to the OAL by the attorney general on June 1st, 2020.

Businesses under CCPA must follow the statute and the final modified regulations. This means that a browser or device must respect a “Do Not Sell” or “Do Not Track” signal from a user as an opt-out request.

The GPC signal may also support GDPR compliance.  The signal conveys a general request that data controllers limit the sale or sharing of a data subject’s data to other controllers (GDPR Articles 7 & 21).

How can users opt-in to the GPC and control their privacy using OneTrust’s CMP? 

Users can employ the GPC signal by downloading one of the supporting browsers and browser extensions, listed. here. If you would like more information about downloading GPC you can learn more here.

  1. Turn on the signal: Turn on the Global Privacy Control signal in your browser-level settings to communicate your privacy preferences to publishers.
  2. Send the signal: Your browser settings will communicate your preference settings to websites when using the signal.
  3. Exercise your rights: After turning on the privacy setting your browser or extension automatically communicates your preferences with participating websites to respect your rights according to your settings.

How OneTrust Helps Support the GPC Signal

OneTrust supports the GPC signal through our cookie product and consent management platform (CMP).  Customers can set a signal in the OneTrust environment under the targeting category to enable this feature.  As a result, your website automatically accepts the visitor’s signal preferences.

In addition to using the GPC signal the OneTrust Consent Management Platform helps publishers and advertisers:

  • Drive opt-ins and engagement – Track and analyze consent rates with pre-built, real-time dashboards and reporting, deploy A/B testing, and monitor to maximize opt-in rates.
  • Earn audience trust – Demonstrate transparency and empower audiences with tools to control their consent and preferences.
  • Protect your ad revenue – Support header bidding/pre-bidding and monetize content in new ways based on first-party data.
  • Share signals – Sync with IAB TCFIAB CCPA, Salesforce DMP, IAB TCF, Google DFP / AdSense / AdX, Google Tag Manager, Adobe DTM, and more
  • Integrate with existing tech stack – protect investments with easy integrations to other solutions such as Adobe Advertising Cloud, Facebook, FreeWheel, mParticle, Salesforce Audience Studio, and more

Interested in getting started for free: OneTrust Cookie Consent Free Edition

Want to learn more from an expert? Sign up for a demo.

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