Embedding privacy into cleverbridge’s business model
cleverbridge has always had an emphasis on privacy, and their use of the OneTrust tool has only put more of a focus on privacy for the company and its stakeholders. “The OneTrust implementation was easily digestible,” said Marshall. “That was one of the main reasons we selected OneTrust, it was easy to use for everyone no matter their privacy background.”
With a more distributed compliance approach among departments, privacy is built in to each department of cleverbridge. “The business itself has taken a real strong interest in privacy regulations and standards; it’s now a key aspect of our business and our business model,” said Marshall.
Ongoing efforts for a well-rounded, global privacy program
While cleverbridge’s compliance team is still focused on ensuring GDPR compliance, their goal is to build a long-term and well-rounded overall privacy program. “It’s a priority to make sure we are incorporating all the new privacy laws and regulations that are being developed,” said Marshall. “We’re going to have a larger focus not just on the GDPR, but also incorporating risk management and third-party vendors that aren’t a part of the GDPR.”
With customer trust still top of mind for cleverbridge, they have found that their robust privacy program is an asset and a differentiator for them.
“In the past, privacy equaled a higher cost. The reality today is privacy is leading to greater reputational branding,” said Marshall. “More and more clients and prospects have asked about how we do privacy and how we prepared for the GDPR. They’re interested in our approach and are relieved when they see that we have dedicated resources and decades of experience in mitigating risk and maintaining global compliance.”