An agile CMP

While Match Group’s business model is not built around advertising revenue, there is still the need for the organization to comply with laws and frameworks surrounding cookie and consent management, including the IAB TCF 2.0.

This led Idriss Kechida, Chief Privacy Officer at Match Group, to engage with OneTrust PreferenceChoice CMP for Publishers to leverage custom features that capture and store user consent preferences.

As the company runs many websites in the EU, they needed a tool that would allow them to put the appropriate measures in place to ensure compliance and consistency with their high standard of privacy practices on mass. Now, following developments with IAB guidelines and updates to the TCF v2.0, Idriss finds there is a greater challenge to balancing cookie law with the new and evolving frameworks across the volume of websites that Match Group operates.

As the regulatory goalposts and challenges are ever-evolving, so too must the solutions for staying ahead. One of the benefits Idriss has found from the OneTrust CMP for Publishers is the tool’s ability to adapt and be flexible to the operational suggestions of clients.

Trust and risk management are key

Combining OneTrust GRC third-party risk management’s customizable questionnaires, Match Group was able to automate many aspects of vendors vetting and risk management processes.

Furthermore, as GRC seamlessly integrates into the wider OneTrust platform, these questionnaires automatically populate the Data Mapping module, allowing Match Group’s privacy team to keep records of processing up to date. Idriss further highlights the benefits of the connectivity between OneTrust modules in helping raise privacy awareness at a group level, and for inspiring proactivity amongst all Match Group employees, including those whose roles are not fully dedicated to privacy.