Evolving Marketing & Data Strategies to Enhance CX in 2022

No-Compromise Privacy, Security, Experience and Trust

Whitepaper by OneTrust and ForgeRock

With the deprecation of third-party cookies and the shifts in consumer privacy expectations, brand equity is no longer enough to build trust. Additionally, as a result of this shift to a privacy-focused world, users now expect brands to provide a new level of privacy-controlled personalization. Therefore, giving consumers control and transparency around the usage of their personal data is vital to the customer experience (CX) and development of brand trust. In this paper we dive into the drivers impacting trust and provide insight into three pillars marketers need to focus on to build a customer experience strategy in 2022.

ForgeRock and OneTrust strategically partnered together to create this whitepaper to help businesses gain an understanding of how to evolve marketing and data strategies to enhance customer experience (CX) in 2022. Key takeaways include:

• Understanding that what you do with personal data drives trust
• Learning how to build solid digital relationships to foster trust
• Understanding that when you protect and respect, consumers will connect
• Discovering how to leverage the power of OneTrust and ForgeRock

Download this whitepaper to gain an understanding of the future of privacy, security, experience and trust, and how marketers can leverage OneTrust Consent and Preference Management to enhance customer experience — both in 2022 and in the long run.