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2022 Modernizing marketing strategy series: Data transparency

In the Second Blog of our Oracle and OneTrust Modern Marketing Strategy Series, we Look at the Value of Data Transparency

Ashlea Cartee, Product Marketing Manager, OneTrust
February 8, 2022

 

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Customers are becoming increasingly wary of the personal data they share with businesses. At the same time, the demand for highly personalized brand interactions has never been greater. But paradoxically, fewer and fewer customers want companies to have access to their data. Why? A lack of transparency around what’s being captured and how it’s being used has eroded trust.

Transparency is nothing new to brands and publishers. In fact, numerous global privacy regulations, including GDPR, LGPD, CPRA, and more, require customer transparency. While legal requirements have set the standard for personalization, companies are now understanding the long-term effects that data transparency has on their brand. 

The stakes are high, and organizations that are upfront and transparent about what information they’re collecting (and why) have an opportunity to stand out from the rest of the pack. Transparency creates trust, and that trust leads to customer loyalty—a winning strategy for building lasting relationships with buyers.

The virtuous cycle of data and trust

As consumers are demanding transparency about how their data is being used, owning transparency is the first step in the modern-day data lifecycle. The more transparent marketers are about data collection, the more customers are willing to provide their data, if the value exchange is clear. As customers begin to trust you and get value from what you deliver using their data, the more data they will entrust you with, and the better your offerings will be. 

Businesses must be able to balance the collection of customer data with the need for data privacy in order to provide the personalization consumers expect, without compromising or exploiting their information. The key is prioritizing customer transparency—this helps you deliver a superior experience, establish trust, and foster loyalty.

Critical ingredients: Trust, transparency, and personalization

Brand trust is the new brand equity, but it is something that companies all over the world are struggling with. In fact, according to a recent report by a global agency, less than half of brands, 47% to be exact, are seen as trustworthy. 

Additionally, in a report by Edelman, they included a number of trust-related stats and one particular stat called out that customers are making purchase decisions based on who they trust. 40% of respondents said there are brands they love but no longer buy from because they don’t trust them. This emphasizes that trust can really be a make or breaking point for buyers. 

The good news is companies can improve trust by being transparent about their data use policies. A recent Sprout Social survey showed that nearly nine in 10 people would be willing to give second chances after a poor customer experience when an organization is transparent and has a history of transparency. Additionally, the 2021 Cisco Data Privacy Benchmark Study found that companies, on average, saw nearly double the returns for every dollar spent on privacy, with wide-ranging benefits:

  • 76 percent saw a significant boost in customer trust 
  • 73 percent said it made them more attractive 
  • 73 percent said it enabled innovation

Prioritizing data transparency as an integral part of your company culture pays off—both for your customers and your business. Trust and transparency lead to personalization, which is a win for all organizations. According to McKinsey’s Next in Personalization 2021 Report, over three-quarters of consumers (76 percent) said that receiving personalized communications was a key factor in prompting their consideration of a brand, and 78 percent said such content made them more likely to repurchase.  

Transparency in practice

No matter what kind of data you are collecting, it’s important to improve trust along the consumer journey and deliver a personalized experience starting from the first touch point and beyond so whether a consumer in interacting with your brand on your website or mobile app, it’s important to collect consent, preferences, or first-party data in a transparent way to improve overall trust. 

Marketers can easily nurture transparency through consent management platforms (CMPs) and preference centers. Today, over 750,000 websites and applications leverage OneTrust’s consent and preference management platform allowing customers to capture and store consent, preferences and first-party data, and activate data by integrating with platforms, such as Oracle Unity CDP. Leveraging OneTrust and Oracle Unity CDP, brands and publishers deliver privacy-centric experiences by managing and orchestrating consent and preferences across the customer journey.  By equipping audiences with choices for data and communications, your organization can be seen as more trustworthy and valuable. 

 

Read the Other Blogs in the Modernizing Marketing Series:


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Gestion de la protection des données personnelles

OneTrust met en place des expériences personnalisées et respectueuses de la vie privée grâce à Adobe

Adobe et OneTrust ont lancé un partenariat visant à offrir aux entreprises une personnalisation à grande échelle respectueuse de la vie privée. 

avril 03, 2024 5 min read

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Témoignage client

Gestion de la protection des données personnelles

Ville de Neuilly

La mairie de Neuilly-sur-Seine utilise actuellement les modules Automatisation des analyses d’impact, Cartographies et registres, Gestion des demandes d'exercice de droit, Gestion des risques tiers, Politiques et mentions d’information, Gestion des incidents, Gestion des préférences utilisateur et Consentement aux cookies de OneTrust.

avril 02, 2024

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Témoignage client

Consentement et préférences utilisateur

Samsung

Étant donné la nature des activités de Samsung, la protection des données personnelles a toujours été une priorité absolue pour eux. En savoir plus sur le partenariat entre OneTrust et Samsung.

avril 02, 2024

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Témoignage client

Gestion de la protection des données personnelles

Ville de Neuilly

La mairie de Neuilly-sur-Seine utilise actuellement les modules Automatisation des analyses d’impact, Cartographies et registres, Gestion des demandes d'exercice de droit, Gestion des risques tiers, Politiques et mentions d’information, Gestion des incidents, Gestion des préférences utilisateur et Consentement aux cookies de OneTrust.

avril 02, 2024

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Témoignage client

Consentement et préférences utilisateur

Samsung

Étant donné la nature des activités de Samsung, la protection des données personnelles a toujours été une priorité absolue pour eux. En savoir plus sur le partenariat entre OneTrust et Samsung.

avril 02, 2024

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Infographic

Consent & Preferences

FAQ on the deprecation of third-party cookies

Navigate the deprecation of third-party cookies with our informative infographic. Discover essential insights on transitioning to first-party data, the future without cookies, and the role of consent management.

March 29, 2024

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Infographic

Consent & Preferences

FAQ on the deprecation of third-party cookies

Navigate the deprecation of third-party cookies with our informative infographic. Discover essential insights on transitioning to first-party data, the future without cookies, and the role of consent management.

March 29, 2024

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Webinar

Consent & Preferences

3 predictions for the impacts of 3rd party cookie deprecation

Stay ahead of the curve! Gain insights into the impacts of third-party cookie deprecation & actionable strategies for marketing success. Watch now!

March 26, 2024

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Webinar

Consent & Preferences

3 predictions for the impacts of 3rd party cookie deprecation

Stay ahead of the curve! Gain insights into the impacts of third-party cookie deprecation & actionable strategies for marketing success. Watch now!

March 26, 2024

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Blog

Privacy Management

The Digital Markets Act is live: Now what?

The Digital Markets Act (DMA) went live on March 6, 2024. What does it mean for your organization? Read more to find out.

Param Gopalasamy

March 25, 2024 6 min read

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Blog

Privacy Management

The Digital Markets Act is live: Now what?

The Digital Markets Act (DMA) went live on March 6, 2024. What does it mean for your organization? Read more to find out.

Param Gopalasamy

March 25, 2024 6 min read

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Blog

Gestión de la privacidad

El Reglamento de Mercados Digitales ha entrado en vigor: ¿y ahora qué?

El Reglamento de Mercados Digitales entró en vigor el 6 de marzo de 2024. ¿Qué significa esto para tu organización? Consulta más información.

Param Gopalasamy

marzo 25, 2024 6 min read

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Blog

Gestión de la privacidad

El Reglamento de Mercados Digitales ha entrado en vigor: ¿y ahora qué?

El Reglamento de Mercados Digitales entró en vigor el 6 de marzo de 2024. ¿Qué significa esto para tu organización? Consulta más información.

Param Gopalasamy

marzo 25, 2024 6 min read

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Blog

Privacy Management

OneTrust powers privacy-first, personalized experiences with Adobe real-time customer data platform

Adobe and OneTrust have launched a partnership to bring privacy-first personalization at scale to businesses across all industries. Read our blog to learn more.

Param Gopalasamy

March 21, 2024 5 min read

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Blog

Privacy Management

OneTrust powers privacy-first, personalized experiences with Adobe real-time customer data platform

Adobe and OneTrust have launched a partnership to bring privacy-first personalization at scale to businesses across all industries. Read our blog to learn more.

Param Gopalasamy

March 21, 2024 5 min read

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Webinar

Consent & Preferences

The unified consent strategy every marketer needs in 2024

Join us to master Unified Consent! Seamlessly integrate preferences across your tech stack, drive customer satisfaction, and boost revenue. Watch today!

March 19, 2024

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Webinar

Consent & Preferences

The unified consent strategy every marketer needs in 2024

Join us to master Unified Consent! Seamlessly integrate preferences across your tech stack, drive customer satisfaction, and boost revenue. Watch today!

March 19, 2024

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Blog

Consent & Preferences

IAB TCF 2.2: What you need to know

IAB Europe updated their Transparency and Consent Framework to improve data privacy for users around how organizations collect and process data

Ryan Karlin

March 19, 2024 4 min read

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Blog

Consent & Preferences

IAB TCF 2.2: What you need to know

IAB Europe updated their Transparency and Consent Framework to improve data privacy for users around how organizations collect and process data

Ryan Karlin

March 19, 2024 4 min read

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Blog

Einwilligung & Präferenzen

IAB TCF 2.2: Was Sie wissen müssen

IAB Europe hat seinen Transparency & Consent Framework aktualisiert, um den Datenschutz für Nutzer in Bezug auf die Art und Weise, wie Unternehmen Daten erheben und verarbeiten, zu verbessern

Ryan Karlin

März 19, 2024 4 min read

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Blog

Einwilligung & Präferenzen

IAB TCF 2.2: Was Sie wissen müssen

IAB Europe hat seinen Transparency & Consent Framework aktualisiert, um den Datenschutz für Nutzer in Bezug auf die Art und Weise, wie Unternehmen Daten erheben und verarbeiten, zu verbessern

Ryan Karlin

März 19, 2024 4 min read

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eBook

Consentement et préférences utilisateur

Le guide ultime du consentement et des préférences

Un ebook à destination des marketeurs pour découvrir les lois qui impactent votre quotidien, comment s'y conformer et le ROI d'une solution de gestion des consentements et préférences. 

mars 12, 2024

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eBook

Consentement et préférences utilisateur

Le guide ultime du consentement et des préférences

Un ebook à destination des marketeurs pour découvrir les lois qui impactent votre quotidien, comment s'y conformer et le ROI d'une solution de gestion des consentements et préférences. 

mars 12, 2024

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Blog

Consentement et préférences utilisateur

Le Digital Markets Act est entré en vigueur : et maintenant ?

Découvrez ce que le digital Markets Act (DMA) signifie pour votre entreprise, son impact et la solution pour s'y conformer. 

mars 11, 2024

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Blog

Consentement et préférences utilisateur

Le Digital Markets Act est entré en vigueur : et maintenant ?

Découvrez ce que le digital Markets Act (DMA) signifie pour votre entreprise, son impact et la solution pour s'y conformer. 

mars 11, 2024

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Blog

Consentement et préférences utilisateur

Comment OneTrust s'intègre à Google Consent Mode V2

Grâce à l'intégration de Google Consent Mode, OneTrust facilite les étapes importantes de la mise en œuvre pour une installation plus aisée.

mars 06, 2024 3 min read

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Blog

Consentement et préférences utilisateur

Comment OneTrust s'intègre à Google Consent Mode V2

Grâce à l'intégration de Google Consent Mode, OneTrust facilite les étapes importantes de la mise en œuvre pour une installation plus aisée.

mars 06, 2024 3 min read

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Infographie

Consentement et préférences utilisateur

Mise en place du consentement et des préférences

En suivant les 7 étapes de notre infographie, vous pouvez créer un cadre solide pour gérer le consentement et les préférences tout en garantissant la conformité aux réglementations. 

février 29, 2024

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Infographie

Consentement et préférences utilisateur

Mise en place du consentement et des préférences

En suivant les 7 étapes de notre infographie, vous pouvez créer un cadre solide pour gérer le consentement et les préférences tout en garantissant la conformité aux réglementations. 

février 29, 2024

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Webinar

Consent & Preferences

Achieving compliance excellence: Your path to marketing success

Unlock marketing success with a comprehensive CMP. Deliver tailored user experiences and maintain compliance across web, mobile, and CTV. Watch now!

February 15, 2024

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Webinar

Consent & Preferences

Achieving compliance excellence: Your path to marketing success

Unlock marketing success with a comprehensive CMP. Deliver tailored user experiences and maintain compliance across web, mobile, and CTV. Watch now!

February 15, 2024

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Libro electrónico

Preferencias y consentimiento

Claves básicas sobre consentimiento y preferencias

Con una solución de consentimiento sólida, no solo te aseguras que los visitantes de tu sitio web sepan exactamente a qué están dando su consentimiento, sino que puedes ir un paso más allá y recopilar sus preferencias sobre cómo le gustaría que nos comunicáramos con ellos. En este eBook repasaremos los conceptos básicos del consentimiento: todo lo que necesitas saber para iniciar tu viaje hacia el consentimiento. 

febrero 01, 2024

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Libro electrónico

Preferencias y consentimiento

Claves básicas sobre consentimiento y preferencias

Con una solución de consentimiento sólida, no solo te aseguras que los visitantes de tu sitio web sepan exactamente a qué están dando su consentimiento, sino que puedes ir un paso más allá y recopilar sus preferencias sobre cómo le gustaría que nos comunicáramos con ellos. En este eBook repasaremos los conceptos básicos del consentimiento: todo lo que necesitas saber para iniciar tu viaje hacia el consentimiento. 

febrero 01, 2024

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Blog

Consent & Preferences

What you need to know about Google's third-party cookie deprecation

No more cookies? Oh wait, no - it’s no more third-party cookies. What’s that all about? Learn more about what Google’s latest decision means for you.

Param Gopalasamy

January 22, 2024 5 min read

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Blog

Consent & Preferences

What you need to know about Google's third-party cookie deprecation

No more cookies? Oh wait, no - it’s no more third-party cookies. What’s that all about? Learn more about what Google’s latest decision means for you.

Param Gopalasamy

January 22, 2024 5 min read

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Blog

Einwilligung & Präferenzen

Was Sie über die Abschaffung von Drittanbieter-Cookies bei Google wissen müssen

Keine Cookies mehr? Doch! Nur keine Drittanbieter-Cookies. Worum geht es dabei? Erfahren Sie mehr darüber, was die jüngste Entscheidung von Google für Sie bedeutet.

Param Gopalasamy

Januar 22, 2024 5 min read

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Blog

Einwilligung & Präferenzen

Was Sie über die Abschaffung von Drittanbieter-Cookies bei Google wissen müssen

Keine Cookies mehr? Doch! Nur keine Drittanbieter-Cookies. Worum geht es dabei? Erfahren Sie mehr darüber, was die jüngste Entscheidung von Google für Sie bedeutet.

Param Gopalasamy

Januar 22, 2024 5 min read

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Blog

Preferencias y consentimiento

Todo lo que necesitas saber sobre la degradación de las cookies de terceros de Google

¿El fin de las cookies? O mejor dicho: el fin de las cookies de terceros. ¿De qué va todo esto? Obtén más información sobre las implicaciones que tiene para ti la última decisión de Google.

Param Gopalasamy

enero 22, 2024 5 min read

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Blog

Preferencias y consentimiento

Todo lo que necesitas saber sobre la degradación de las cookies de terceros de Google

¿El fin de las cookies? O mejor dicho: el fin de las cookies de terceros. ¿De qué va todo esto? Obtén más información sobre las implicaciones que tiene para ti la última decisión de Google.

Param Gopalasamy

enero 22, 2024 5 min read

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Report

Consent & Preferences

The state of data privacy and trust in marketing 2024

Navigate the intersection of data, privacy, & trust with OneTrust. Explore report insights on responsible data use, legal compliance, & building customer trust.

January 21, 2024

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Report

Consent & Preferences

The state of data privacy and trust in marketing 2024

Navigate the intersection of data, privacy, & trust with OneTrust. Explore report insights on responsible data use, legal compliance, & building customer trust.

January 21, 2024

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Webinaire

Consentement et préférences utilisateur

L’art du consentement : Redéfinir votre stratégie en matière de données

Visionnez le replay afin de découvrir le rôle essentiel du consentement dans l’établissement de la confiance et la gestion des risques liés à la confidentialité tout au long du cycle de vie des données.

janvier 15, 2024

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Infographic

Consent & Preferences

Unify consented data across your tech stack

How does consented data help the rest of your tech stack level up? And what does this mean for your customers? Find out the answers and more with this infographic.

January 11, 2024

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Infographic

Consent & Preferences

Unify consented data across your tech stack

How does consented data help the rest of your tech stack level up? And what does this mean for your customers? Find out the answers and more with this infographic.

January 11, 2024

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Blog

Consent & Preferences

The ultimate guide to consent and preferences in the healthcare sector

Consent management in the healthcare sector is more important than ever, with sensitive personal data from patients at stake. Learn how your organization can build patient trust through consent and preferences.

Param Gopalasamy

December 28, 2023 13 min read

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Blog

Consent & Preferences

The ultimate guide to consent and preferences in the healthcare sector

Consent management in the healthcare sector is more important than ever, with sensitive personal data from patients at stake. Learn how your organization can build patient trust through consent and preferences.

Param Gopalasamy

December 28, 2023 13 min read

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Blog

Einwilligung & Präferenzen

Der ultimative Leitfaden für Einwilligung und Präferenzen im Gesundheitswesen

Das Einwilligungsmanagement im Gesundheitswesen ist wichtiger denn je, da sensible personenbezogene Daten von Patienten auf dem Spiel stehen. Erfahren Sie, wie Ihre Organisation durch Einwilligung und Präferenzen das Vertrauen von Patienten gewinnen kann.

Param Gopalasamy

Dezember 28, 2023 13 min read

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eBook

Consentement et préférences utilisateur

Transformer les expériences retail : Instaurer la confiance à l’ère de la confidentialité moderne

Téléchargez le livre blanc pour apprendre comment transformer les expériences retail grâce à une stratégie de consentement et de préférences optimisée par OneTrust.

décembre 28, 2023

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Blog

Consent & Preferences

Unify consented data to power your tech stack

What does a consent management system do for your tech stack? And why is it necessary? 

December 27, 2023 7 min read

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Blog

Consent & Preferences

Unify consented data to power your tech stack

What does a consent management system do for your tech stack? And why is it necessary? Read the blog to learn more.

December 27, 2023 7 min read

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Blog

Preferencias y consentimiento

Unifica los datos consensuados para impulsar tu pila tecnológica

¿Qué puede hacer un sistema de gestión de consentimientos por tu pila tecnológica? ¿Y por qué es necesario?

diciembre 27, 2023 7 min read

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Blog

Preferencias y consentimiento

Unifica los datos consensuados para impulsar tu pila tecnológica

¿Qué puede hacer un sistema de gestión de consentimientos por tu pila tecnológica? ¿Y por qué es necesario?

diciembre 27, 2023 7 min read

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Webinaire

Consentement et préférences utilisateur

Replay Gestion du consentement et des données first-party

Lors de ce replay sur la gestion du consentement et des données first-party,  nos experts parcourront les challenges de la preuve de consentement valide avec une mise en situation.

décembre 27, 2023

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Webinaire

Consentement et préférences utilisateur

Replay Gestion du consentement hybride

Lors de cette session, nous avons décidé de vous faire vivre un tout nouveau type d’intervention avec une mise en situation qui vous permettra de découvrir les 2 côtés de la gestion du consentement hybride.

décembre 27, 2023

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Webinar

Consent & Preferences

Permission-based Personalization: The Power of a Centralized Record of Consent

Join us to explore the power of consent record centralization and its impact on elevating customer personalization while respecting privacy.

December 18, 2023

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Webinar

Consent & Preferences

Permission-based Personalization: The Power of a Centralized Record of Consent

Join us to explore the power of consent record centralization and its impact on elevating customer personalization while respecting privacy.

December 18, 2023

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Blog

Consent & Preferences

The ICO's stance on user privacy and website compliance

The UK’s ICO recently announced that enforcement actions will be coming soon for large websites that aren’t adhering to their consent guidelines. What does this mean for your business?

Param Gopalasamy

December 14, 2023 5 min read

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Blog

Consent & Preferences

The ICO's stance on user privacy and website compliance

The UK’s ICO recently announced that enforcement actions will be coming soon for large websites that aren’t adhering to their consent guidelines. What does this mean for your business?

Param Gopalasamy

December 14, 2023 5 min read

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Infographic

Consent & Preferences

The consent and preferences roadmap

How can your organization get started with consent and preferences? What are the first steps to take? Download our infographic to learn more.

December 11, 2023

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eBook

Consent & Preferences

The basics of consent and preferences

When it comes to consent and preferences, what are the basic points that your organization needs to keep in mind? Download the eBook to learn more.

December 11, 2023

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Infographic

Consent & Preferences

The consent and preferences roadmap

How can your organization get started with consent and preferences? What are the first steps to take? Download our infographic to learn more.

December 11, 2023

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eBook

Consent & Preferences

The basics of consent and preferences

When it comes to consent and preferences, what are the basic points that your organization needs to keep in mind? Download the eBook to learn more.

December 11, 2023

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Blog

Consent & Preferences

How OneTrust integrates with Google Consent Mode

How OneTrust's integration with Google Consent Mode facilitates easier setup

Ashlea Cartee, Product Marketing Manager, Consent & Preferences, OneTrust

December 07, 2023 3 min read

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Blog

Consent & Preferences

How OneTrust integrates with Google Consent Mode

How OneTrust's integration with Google Consent Mode facilitates easier setup

Ashlea Cartee, Product Marketing Manager, Consent & Preferences, OneTrust

December 07, 2023 3 min read

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Blog

Preferencias y consentimiento

Cómo OneTrust se integra con el modo de consentimiento de Google

Cómo la integración de OneTrust con el modo de consentimiento de Google facilita la configuración

Ashlea Cartee, Product Marketing Manager, Consent & Preferences, OneTrust

diciembre 07, 2023 3 min read

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Blog

Preferencias y consentimiento

Cómo OneTrust se integra con el modo de consentimiento de Google

Cómo la integración de OneTrust con el modo de consentimiento de Google facilita la configuración

Ashlea Cartee, Product Marketing Manager, Consent & Preferences, OneTrust

diciembre 07, 2023 3 min read

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Blog

Einwilligung & Präferenzen

Wie OneTrust in den Google-Einwilligung-Modus integriert werden kann

Wie die Integration von OneTrust in den GoogleEinwilligung-Modus die Einrichtung erleichtert

Ashlea Cartee, Product Marketing Manager, Consent & Preferences, OneTrust

Dezember 07, 2023 3 min read

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Blog

Einwilligung & Präferenzen

Wie OneTrust in den Google-Einwilligung-Modus integriert werden kann

Wie die Integration von OneTrust in den GoogleEinwilligung-Modus die Einrichtung erleichtert

Ashlea Cartee, Product Marketing Manager, Consent & Preferences, OneTrust

Dezember 07, 2023 3 min read

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Blog

Consenso e preferenze

Integrazione di Onetrust con la modalità di consenso di Google

Configurazione più semplice grazie all'integrazione di OneTrust con la modalità di consenso di Google

Ashlea Cartee, Product Marketing Manager, Consent & Preferences, OneTrust

dicembre 07, 2023 3 min read

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Blog

Consenso e preferenze

Integrazione di Onetrust con la modalità di consenso di Google

Configurazione più semplice grazie all'integrazione di OneTrust con la modalità di consenso di Google

Ashlea Cartee, Product Marketing Manager, Consent & Preferences, OneTrust

dicembre 07, 2023 3 min read

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Webinar

Consent & Preferences

The latest on consent-driven advertising: TCF 2.2, GPP, GCM and beyond

Unlock cutting-edge advertising trends: TCF 2.2, GPP, GCM and more! Join to master consent strategies in 2024 and beyond.

November 27, 2023

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Webinar

Consent & Preferences

The latest on consent-driven advertising: TCF 2.2, GPP, GCM and beyond

Unlock cutting-edge advertising trends: TCF 2.2, GPP, GCM and more! Join to master consent strategies in 2024 and beyond.

November 27, 2023

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Blog

Consent & Preferences

A new era of behavioral advertising?

With recent enforcement decisions from authoritative bodies in Europe, organizations need to take a look at how they view consent for behavioral advertising. 

Param Gopalasamy

November 08, 2023 4 min read

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Blog

Consent & Preferences

A new era of behavioral advertising?

With recent enforcement decisions from authoritative bodies in Europe, organizations need to take a look at how they view consent for behavioral advertising. 

Param Gopalasamy

November 08, 2023 4 min read

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Webinar

Consent & Preferences

Why consent and compliance matter with programmatic ads

Learn how to manage and transmit consent signals for programmatic ads to boost user trust and revenue without compromising compliance. Watch now!

November 07, 2023

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Webinar

Consent & Preferences

Why consent and compliance matter with programmatic ads

Learn how to manage and transmit consent signals for programmatic ads to boost user trust and revenue without compromising compliance. Watch now!

November 07, 2023

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Webinar

Consent & Preferences

How to activate data confidently with unified consent management

Join us to learn how to harmonize data for responsible use, leverage first-party data, and ensure your data architecture with a proactive consent strategy to build customer trust.

October 24, 2023

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Webinar

Consent & Preferences

How to activate data confidently with unified consent management

Join us to learn how to harmonize data for responsible use, leverage first-party data, and ensure your data architecture with a proactive consent strategy to build customer trust.

October 24, 2023

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Webinar

Consent & Preferences

Compliant omni-channel automation: How to be a responsible marketer?

Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.

October 12, 2023

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Webinar

Consent & Preferences

Compliant omni-channel automation: How to be a responsible marketer?

Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.

October 12, 2023

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Resource Kit

Consent & Preferences

AdTech and consent toolkit 2023

Master TCF 2.2 & Google CMP requirements with our AdTech and Consent Toolkit 2023. Stay compliant and succeed in the privacy-first advertising landscape.

October 10, 2023

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Resource Kit

Consent & Preferences

AdTech and consent toolkit 2023

Master TCF 2.2 & Google CMP requirements with our AdTech and Consent Toolkit 2023. Stay compliant and succeed in the privacy-first advertising landscape.

October 10, 2023

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Infographic

Consent & Preferences

How OneTrust integrates with Snowflake

When it comes to personalized marketing campaigns, email lists, or any other activation, make sure you’re staying compliant with all applicable privacy regulations.

October 09, 2023

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Infographic

Consent & Preferences

How OneTrust integrates with Snowflake

When it comes to personalized marketing campaigns, email lists, or any other activation, make sure you’re staying compliant with all applicable privacy regulations.

October 09, 2023

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Resource Kit

Consent & Preferences

The IAB TCF 2.2 mastery toolkit

Master IAB TCF 2.2: Gain insights, navigate changes, and empower your organization with our resource kit. Download now!

October 05, 2023

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Resource Kit

Consent & Preferences

The IAB TCF 2.2 mastery toolkit

Master IAB TCF 2.2: Gain insights, navigate changes, and empower your organization with our resource kit. Download now!

October 05, 2023

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Webinar

Consent & Preferences

Honoring consent throughout the data lifecycle

Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.

October 03, 2023

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Webinar

Consent & Preferences

Honoring consent throughout the data lifecycle

Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.

October 03, 2023

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White Paper

Consent & Preferences

Creating personalized consent-driven experiences

Learn best practices for managing user data and preferences in our latest white paper on personalization and compliance.

September 27, 2023

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White Paper

Consent & Preferences

Creating personalized consent-driven experiences

Learn best practices for managing user data and preferences in our latest white paper on personalization and compliance.

September 27, 2023

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Resource Kit

Consent & Preferences

The Google CMP requirements toolkit

Master Google's CMP Standards: Stay compliant and excel in the evolving ad landscape. Download our Google CMP Requirements Toolkit now!

September 27, 2023

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Resource Kit

Consent & Preferences

The Google CMP requirements toolkit

Master Google's CMP Standards: Stay compliant and excel in the evolving ad landscape. Download our Google CMP Requirements Toolkit now!

September 27, 2023

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Blog

Consent & Preferences

OneTrust integrates with Salesforce to enable trusted data use

Marketers are data-driven and need to capture and process data through different systems, including Salesforce Marketing Cloud and Sales Cloud.

Ashlea Cartee

September 06, 2023 3 min read

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Blog

Consent & Preferences

OneTrust integrates with Salesforce to enable trusted data use

Marketers are data-driven and need to capture and process data through different systems, including Salesforce Marketing Cloud and Sales Cloud.

Ashlea Cartee

September 06, 2023 3 min read

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Blog

Consent & Preferences

OneTrust and Snowflake: Manage consent and enable effective data governance

Enabling data teams to better understand where sensitive data lives in the Data Cloud, use data responsibly, and ensure proper consent is granted

Param Gopalasamy

August 31, 2023 5 min read

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Blog

Consent & Preferences

OneTrust and Snowflake: Manage consent and enable effective data governance

Enabling data teams to better understand where sensitive data lives in the Data Cloud, use data responsibly, and ensure proper consent is granted for personal data access and use

Param Gopalasamy

August 31, 2023 5 min read

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Webinar

Consent & Preferences

Adobe + OneTrust: How to market responsibly with consent-based experiences

Join Adobe and OneTrust as we discuss best practices for deploying consent-based marketing campaigns and privacy-first experiences.

August 29, 2023

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Webinar

Consent & Preferences

Adobe + OneTrust: How to market responsibly with consent-based experiences

Join Adobe and OneTrust as we discuss best practices for deploying consent-based marketing campaigns and privacy-first experiences.

August 29, 2023

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Blog

Preferencias y consentimiento

OneTrust se integra con Salesforce para habilitar el uso de datos de confianza

Gestiona tu entorno en Salesforce dando prioridad a la privacidad gracias a OneTrust Consent & Preference Management

agosto 29, 2023 4 min read

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Blog

Consent & Preferences

Navigating TCF 2.2 and Google’s consent management platform requirements

Learn how TCF 2.2 affects Google's consent management platform's (CMP) requirements and what you need to know to achieve compliance.

August 11, 2023 6 min read

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Blog

Consent & Preferences

Navigating TCF 2.2 and Google’s consent management platform requirements

Learn how TCF 2.2 affects Google's consent management platform's (CMP) requirements and what you need to know to achieve compliance.

August 11, 2023 6 min read

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Blog

Privacy Management

India passes Digital Personal Data Protection Bill

On August 9, 2023, the Digital Personal Data Protection Bill was passed through the Upper House of Parliament in India. Here’s what you need to know about the Bill.

Robb Hiscock

August 11, 2023 6 min read

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Blog

Privacy Management

India passes Digital Personal Data Protection Bill

On August 9, 2023, the Digital Personal Data Protection Bill was passed through the Upper House of Parliament in India. Here’s what you need to know about the Bill.

Robb Hiscock

August 11, 2023 6 min read

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Blog

Preferencias y consentimiento

Cómo navegar el marco de transparencia y consentimiento 2.2 y los requisitos de la plataforma de gestión del consentimiento de Google

Descubre cómo el marco de transparencia y consentimiento 2.2 afecta a los requisitos de la plataforma de gestión del consentimiento (CMP) de Google y todo lo que necesitas saber para lograr el cumplimiento normativo.

agosto 11, 2023 6 min read

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Blog

Preferencias y consentimiento

Cómo navegar el marco de transparencia y consentimiento 2.2 y los requisitos de la plataforma de gestión del consentimiento de Google

Descubre cómo el marco de transparencia y consentimiento 2.2 afecta a los requisitos de la plataforma de gestión del consentimiento (CMP) de Google y todo lo que necesitas saber para lograr el cumplimiento normativo.

agosto 11, 2023 6 min read

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Webinar

Cookie Consent

Trust matters: Building consumer confidence in a cookieless world

Join us and learn how to build consumer trust and drive marketing ROI without relying on third-party cookies.

August 01, 2023

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Webinar

Cookie Consent

Trust matters: Building consumer confidence in a cookieless world

Join us and learn how to build consumer trust and drive marketing ROI without relying on third-party cookies.

August 01, 2023

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Webinar

Consent & Preferences

Consent-based advertising: Connecting with customers in a privacy-centric world

Get the insights you need to launch privacy-first advertising campaigns and build strong customer relationships based on trust.

July 28, 2023

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Webinar

Consent & Preferences

Consent-based advertising: Connecting with customers in a privacy-centric world

Get the insights you need to launch privacy-first advertising campaigns and build strong customer relationships based on trust.

July 28, 2023

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Webinar

Consent & Preferences

Master IAB TCF 2.2: Navigate the latest changes in user consent management

Keep up to date with the latest IAB TCF 2.2 changes and learn what you need to know to keep your organization privacy-first and complaint.

July 27, 2023

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Webinar

Consent & Preferences

Master IAB TCF 2.2: Navigate the latest changes in user consent management

Keep up to date with the latest IAB TCF 2.2 changes and learn what you need to know to keep your organization privacy-first and complaint.

July 27, 2023

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Webinar

Consent & Preferences

Tackling privacy and personalization: Fireside chat with PwC and the NFL

Our expert panel looks at how consent and preference management empowers consumers, creates engaging custom experiences, and helps companies comply with global regulations.

July 20, 2023

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Blog

Consent & Preferences

Mastering first-party data: The complete playbook for marketers

Learn the best way to connect with your customers by building a first-party data marketing strategy.

Param Gopalasamy

July 13, 2023 18 min read

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Blog

Consent & Preferences

Mastering first-party data: The complete playbook for marketers

Learn the best way to connect with your customers by building a first-party data marketing strategy.

Param Gopalasamy

July 13, 2023 18 min read

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Webinar

Consent & Preferences

Consent-driven advertising: How successful organizations deliver personalized experiences with first-party data

Gain practical tips on collecting, managing, and using first-party data to deliver personalized experiences that prioritize user consent. Watch now!

July 12, 2023

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Webinar

Consent & Preferences

Consent-driven advertising: How successful organizations deliver personalized experiences with first-party data

Gain practical tips on collecting, managing, and using first-party data to deliver personalized experiences that prioritize user consent. Watch now!

July 12, 2023

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Checklist

Consent & Preferences

The marketer's first-party data checklist

Download our in-depth first-party data checklist and begin building privacy-first marketing strategy that builds trust and keeps your organization compliant.

July 11, 2023

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Checklist

Consent & Preferences

The marketer's first-party data checklist

Download our in-depth first-party data checklist and begin building privacy-first marketing strategy that builds trust and keeps your organization compliant.

July 11, 2023

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Blog

Consent & Preferences

What you need to know about... Data protection in a Black Mirror world

Unraveling Black Mirror's privacy snafus: When science fiction meets reality, but forgets to do its privacy law homework

Param Gopalasamy

June 30, 2023 15 min read

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Blog

Consent & Preferences

What you need to know about... Data protection in a Black Mirror world

Unraveling Black Mirror's privacy snafus: When science fiction meets reality, but forgets to do its privacy law homework

Param Gopalasamy

June 30, 2023 15 min read

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Webinar

Consent & Preferences

Live demo: How to automate consent and preference management with OneTrust

In this webinar, we demonstrate how OneTrust Consent and Preferences helps build stronger customer relationships by providing transparency, giving users control over their data use, and delivering personalized experiences.

June 29, 2023

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Webinar

Consent & Preferences

Live demo: How to automate consent and preference management with OneTrust

In this webinar, we demonstrate how OneTrust Consent and Preferences helps build stronger customer relationships by providing transparency, giving users control over their data use, and delivering personalized experiences.

June 29, 2023

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Webinar

Consent & Preferences

Consent-based marketing: bringing privacy and consent to your tech stack

Learn how focusing on first-party data and end-to-end consent can help drive innovation and trust with this on-demand webinar with Engage Business Media.

June 28, 2023

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Webinar

Consent & Preferences

Consent-based marketing: bringing privacy and consent to your tech stack

Learn how focusing on first-party data and end-to-end consent can help drive innovation and trust with this on-demand webinar with Engage Business Media.

June 28, 2023

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Webinar

Consent & Preferences

Consent-driven advertising: What to know about Google's new CMP requirements

Join us for this expert webinar as we delve into Google's new CMP requirements for ads and best practices for permission-based advertising.

June 27, 2023

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Webinar

Consent & Preferences

Consent-driven advertising: What to know about Google's new CMP requirements

Join us for this expert webinar as we delve into Google's new CMP requirements for ads and best practices for permission-based advertising.

June 27, 2023

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Infographic

Consent & Preferences

Navigating Google's new CMP requirements

Adapt to Google's June 2023 CMP requirements with this infographic and confidently engage your audience while staying compliant.

June 20, 2023

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Infographic

Consent & Preferences

Navigating Google's new CMP requirements

Adapt to Google's June 2023 CMP requirements with this infographic and confidently engage your audience while staying compliant.

June 20, 2023

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Infographic

Consent & Preferences

How OneTrust Consent and Preferences integrates with Adobe Experience Platform

Explore five key integration capabilities of OneTrust Consent and Preferences and Adobe Experience Platform.

June 13, 2023 3 min read

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Infographic

Consent & Preferences

How OneTrust Consent and Preferences integrates with Adobe Experience Platform

Explore five key integration capabilities of OneTrust Consent and Preferences and Adobe Experience Platform.

June 13, 2023 3 min read

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eBook

Consent & Preferences

The ultimate guide to consent and preferences for marketers

Download this eBook and learn how marketers can apply consent and preference principles to build a relationship with their audience built on trust.

June 02, 2023

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eBook

Consent & Preferences

The ultimate guide to consent and preferences for marketers

Download this eBook and learn how marketers can apply consent and preference principles to build a relationship with their audience built on trust.

June 02, 2023

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Video

Consent & Preferences

The strongest consumer relationships are built on first-party data, not third-party cookies

Request a OneTrust Consent & Preferences demo video and learn how to unlock the potential of first-party data and establish a relationship with your customers based on trust.

June 02, 2023

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Video

Consent & Preferences

The strongest consumer relationships are built on first-party data, not third-party cookies

Request a OneTrust Consent & Preferences demo video and learn how to unlock the potential of first-party data and establish a relationship with your customers based on trust.

June 02, 2023

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Blog

Consent & Preferences

First party data 101: What your marketing team needs to know

Read more to answer frequently asked questions around first-party data and how your organization can take advantage of it

Ashlea Cartee

May 23, 2023 6 min read

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Blog

Consent & Preferences

First party data 101: What your marketing team needs to know

Read more to answer frequently asked questions around first-party data and how your organization can take advantage of it

Ashlea Cartee

May 23, 2023 6 min read

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Blog

Inteligencia para la confianza

OneTrust presenta innovaciones para habilitar el uso responsable de los datos y el trust intelligence a gran escala

OneTrust anuncia nuevas innovaciones dentro de su plataforma de Trust Intelligence para ayudar a las empresas a utilizar los datos de forma responsable y desarrollar inteligencia de confianza a escala.

mayo 23, 2023 5 min read

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Resource Kit

Consent & Preferences

OneTrust at Gartner Marketing Symposium 2023

Dive into our exclusive resources from the 2023 Gartner Marketing Symposium here, in our exclusive resource: the Consent-Based Marketing: A Marketer's 2023 Toolkit.

May 19, 2023

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Resource Kit

Consent & Preferences

OneTrust at Gartner Marketing Symposium 2023

Dive into our exclusive resources from the 2023 Gartner Marketing Symposium here, in our exclusive resource: the Consent-Based Marketing: A Marketer's 2023 Toolkit.

May 19, 2023

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Webinar

Privacy & Data Governance

OneTrust & Tealium: Closing the compliance gap with consent enforcement

In this webinar, we take a deep dive into how the OneTrust and Tealium partnership helps deliver more personalized experiences while ensuring consent and trust.

May 18, 2023

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Webinar

Privacy & Data Governance

OneTrust & Tealium: Closing the compliance gap with consent enforcement

In this webinar, we take a deep dive into how the OneTrust and Tealium partnership helps deliver more personalized experiences while ensuring consent and trust.

May 18, 2023

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Blog

Consent & Preferences

What the latest Google CMP requirements mean for your organization

Google announced their latest requirements around consent management platforms for organizations that utilize their network for ads

Ryan Karlin

May 16, 2023 3 min read

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Blog

Consent & Preferences

What the latest Google CMP requirements mean for your organization

Google announced their latest requirements around consent management platforms for organizations that utilize their network for ads

Ryan Karlin

May 16, 2023 3 min read

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Blog

Einwilligung & Präferenzen

Was die neuesten Google CMP-Anforderungen für Ihr Unternehmen bedeuten

Dieser Blog adressiert die in 2023 in Kraft getretenen Änderungen bei Google Ads, die Unternehmen dazu auffordern, Einwilligungslösungen zu implementieren, die Datenschutz und Personalisierung in Einklang bringen.

Mai 15, 2023 3 min read

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Blog

Einwilligung & Präferenzen

Was die neuesten Google CMP-Anforderungen für Ihr Unternehmen bedeuten

Dieser Blog adressiert die in 2023 in Kraft getretenen Änderungen bei Google Ads, die Unternehmen dazu auffordern, Einwilligungslösungen zu implementieren, die Datenschutz und Personalisierung in Einklang bringen.

Mai 15, 2023 3 min read

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Webinar

Consent & Preferences

Build stronger customer relationships with consent and preferences

Attend our webinar to learn how OneTrust Consent & Preferences can help you build trust, deliver personalized experiences, and stay compliant.

May 09, 2023

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Webinar

Consent & Preferences

Build stronger customer relationships with consent and preferences

Attend our webinar to learn how OneTrust Consent & Preferences can help you build trust, deliver personalized experiences, and stay compliant.

May 09, 2023

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Webinar

Consent & Preferences

The power of consent in health and life sciences: How to enhance experiences & drive innovation webinar

OneTrust and Deloitte discuss the evolution of privacy, how Health enterprises are building trust and best practices for unifying privacy and marketing choices.

April 27, 2023

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Webinar

Consent & Preferences

The power of consent in health and life sciences: How to enhance experiences & drive innovation webinar

OneTrust and Deloitte discuss the evolution of privacy, how Health enterprises are building trust and best practices for unifying privacy and marketing choices.

April 27, 2023

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Blog

Consent & Preferences

OneTrust Consent and Preferences now integrates with Tealium IQ

Tealium IQ launched Consent Integrations for their tag management system, enabling seamless privacy-first marketing campaigns

Ashlea Cartee

April 21, 2023 3 min read

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Blog

Consent & Preferences

OneTrust Consent and Preferences now integrates with Tealium IQ

Tealium IQ launched Consent Integrations for their tag management system, enabling seamless privacy-first marketing campaigns

Ashlea Cartee

April 21, 2023 3 min read

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Webinar

Consent & Preferences

How to unlock the power of consented data in your marketing stack

Attend this webinar to learn how you can improve your marketing stack by filling the privacy void and maintaining guardrails for responsible data use.

April 20, 2023

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Webinar

Consent & Preferences

How to unlock the power of consented data in your marketing stack

Attend this webinar to learn how you can improve your marketing stack by filling the privacy void and maintaining guardrails for responsible data use.

April 20, 2023

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Infographic

Consent & Preferences

Global consent management requirements

As global privacy laws evolve, you'll need to ensure that your company honors customers' consent in each jurisdiction. Download our global consent managment infographic to learn more about staying compliant and optimizing your CMP.

April 14, 2023

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Infographic

Consent & Preferences

Global consent management requirements

As global privacy laws evolve, you'll need to ensure that your company honors customers' consent in each jurisdiction. Download our global consent managment infographic to learn more about staying compliant and optimizing your CMP.

April 14, 2023

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Webinar

Consent & Preferences

Marketing Leaders Panel: How to enforce responsible use of data

Learn how responsible use of data helps marketers deliver personalized experiences while staying compliant with global privacy requirements.

April 04, 2023

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Webinar

Consent & Preferences

Marketing Leaders Panel: How to enforce responsible use of data

Learn how responsible use of data helps marketers deliver personalized experiences while staying compliant with global privacy requirements.

April 04, 2023

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Checklist

Consent & Preferences

4 steps for operationalizing opt-outs

The right to opt out of processing can cause complex operational challenges. Follow these four steps for operationalizing opt-out requests.

April 03, 2023

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Webinar

Consent & Preferences

Collect, orchestrate, activate: A privacy-first marketing data strategy

Join us as we discuss best practices for collecting, orchestrating, and activating data to help improve marketing ROI in 2023 while being compliant.

April 03, 2023

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Checklist

Consent & Preferences

4 steps for operationalizing opt-outs

The right to opt out of processing can cause complex operational challenges. Follow these four steps for operationalizing opt-out requests.

April 03, 2023

Learn more

Webinar

Consent & Preferences

Collect, orchestrate, activate: A privacy-first marketing data strategy

Join us as we discuss best practices for collecting, orchestrating, and activating data to help improve marketing ROI in 2023 while being compliant.

April 03, 2023

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Blog

Consent & Preferences

Austrian DSB ruling on international data transfers via tracking tools

Data transfers to the US via a tracking pixel tool by a prominent global technology company were found to be in violation of the GDPR by the Austrian DSB.

Linda Thielova

March 22, 2023 3 min read

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Blog

Consent & Preferences

Austrian DSB ruling on international data transfers via tracking tools

Data transfers to the US via a tracking pixel tool by a prominent global technology company were found to be in violation of the GDPR by the Austrian DSB.

Linda Thielova

March 22, 2023 3 min read

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Blog

Consent & Preferences

OneTrust + Adobe = Automated consent orchestration

OneTrust Consent and Preferences integrates with Adobe Experience Platform so businesses can provide personalized experiences and comply with regulations.

Alex Cash

March 20, 2023 3 min read

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Blog

Consent & Preferences

OneTrust + Adobe = Automated consent orchestration

OneTrust Consent and Preferences integrates with Adobe Experience Platform so businesses can provide personalized experiences and comply with regulations.

Alex Cash

March 20, 2023 3 min read

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Blog

Einwilligung & Präferenzen

OneTrust + Adobe = automatisierte Orchestrierung der Einwilligung

OneTrust Einwilligung and Preferences lässt sich in die Adobe Experience Platform integrieren, sodass Unternehmen personalisierte Erfahrungen bieten und Vorschriften einhalten können.

Alex Cash

März 20, 2023 3 min read

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Blog

Preferencias y consentimiento

OneTrust + Adobe = Coordinación automatizada del consentimiento

Preferencias y consentimiento de OneTrust se integran con Adobe Experience Platform para que las empresas puedan brindar experiencias personalizadas y cumplir con las regulaciones aplicables.

Alex Cash

marzo 20, 2023 3 min read

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Blog

Preferencias y consentimiento

OneTrust + Adobe = Coordinación automatizada del consentimiento

Preferencias y consentimiento de OneTrust se integran con Adobe Experience Platform para que las empresas puedan brindar experiencias personalizadas y cumplir con las regulaciones aplicables.

Alex Cash

marzo 20, 2023 3 min read

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Webinar

Consent & Preferences

Balance privacy and personalization with first-party data

Watch this webinar to learn how businesses can achieve privacy and personalization by leveraging first-party data in today's digital landscape.

March 10, 2023

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Resource Kit

Consent & Preferences

OneTrust at Adobe Summit

If you’re looking to take your marketing strategy to the next level, our Consent-Based Marketing: A Marketer’s 2023 Toolkit is the perfect resource for you.

March 10, 2023

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Webinar

Consent & Preferences

Balance privacy and personalization with first-party data

Watch this webinar to learn how businesses can achieve privacy and personalization by leveraging first-party data in today's digital landscape.

March 10, 2023

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Blog

Consent & Preferences

Transform retail experiences with consent and preferences

Retailers can build trust with customers by complying with data privacy regulations and providing a transparent consent and preference management process.

Ashlea Cartee

March 10, 2023 8 min read

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Blog

Consent & Preferences

The ROI of purpose-based consent and preference management

Learn how consent management is essential to build trust and delivering personalized customer experiences by collecting and using data responsibly.

Ashlea Cartee, Senior Product Marketing Manager, OneTrust

March 10, 2023 7 min read

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Resource Kit

Consent & Preferences

OneTrust at Adobe Summit

If you’re looking to take your marketing strategy to the next level, our Consent-Based Marketing: A Marketer’s 2023 Toolkit is the perfect resource for you.

March 10, 2023

Learn more

Blog

Consent & Preferences

Transform retail experiences with consent and preferences

Retailers can build trust with customers by complying with data privacy regulations and providing a transparent consent and preference management process.

Ashlea Cartee

March 10, 2023 8 min read

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Blog

Consent & Preferences

The ROI of purpose-based consent and preference management

Learn how consent management is essential to build trust and delivering personalized customer experiences by collecting and using data responsibly.

Ashlea Cartee, Senior Product Marketing Manager, OneTrust

March 10, 2023 7 min read

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Resource Kit

Consent & Preferences

OneTrust at Adobe Summit

If you’re looking to take your marketing strategy to the next level, our Consent-Based Marketing: A Marketer’s 2023 Toolkit is the perfect resource for you.

March 10, 2023

Learn more

Resource Kit

Consent & Preferences

OneTrust at Adobe Summit

If you’re looking to take your marketing strategy to the next level, our Consent-Based Marketing: A Marketer’s 2023 Toolkit is the perfect resource for you.

March 10, 2023

Learn more

Webinar

Consent & Preferences

Consent-based marketing: Connect with customers without compromising privacy

Join this webinar with Deliotte and OneTrust to learn how to use data responsibly to create unrivaled privacy-first experiences that drive marketing value.

March 08, 2023

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Webinar

Consent & Preferences

Consent-based marketing: Connect with customers without compromising privacy

Join this webinar with Deliotte and OneTrust to learn how to use data responsibly to create unrivaled privacy-first experiences that drive marketing value.

March 08, 2023

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Blog

Privacy & Data Governance

Cyberspace Administration of China releases final SCCs

The Standard Contractual Clauses (SCC) and their measures set additional rules for transferring personal information data from the People's Republic of China.

Linda Thielova

March 06, 2023 7 min read

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Blog

Privacy & Data Governance

Cyberspace Administration of China releases final SCCs

The Standard Contractual Clauses (SCC) and their measures set additional rules for transferring personal information data from the People's Republic of China.

Linda Thielova

March 06, 2023 7 min read

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Infographic

Cookie Consent

5 GDPR-compliant cookie banner guidelines from the EDPB

Download our infographic to learn more about how to operationalize the EDPB’s GDPR-compliant cookie guidelines and keep your organization compliant.

March 02, 2023

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Infographic

Cookie Consent

5 GDPR-compliant cookie banner guidelines from the EDPB

Download our infographic to learn more about how to operationalize the EDPB’s GDPR-compliant cookie guidelines and keep your organization compliant.

March 02, 2023

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Webinar

Einwilligung & Präferenzen

Mit datenschutzorientierten Marketingstrategien Kunden gewinnen und langfristig binden

Dieses Webinar zeigt Werbetreibenden und Marketing-Experten, wie Kunden durch die Bereitstellung eines Präferenz-Centers und das Sammeln von First-Party-Daten nachhaltig gewonnen und gebunden werden können.

März 02, 2023

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Webinar

Einwilligung & Präferenzen

Mit datenschutzorientierten Marketingstrategien Kunden gewinnen und langfristig binden

Dieses Webinar zeigt Werbetreibenden und Marketing-Experten, wie Kunden durch die Bereitstellung eines Präferenz-Centers und das Sammeln von First-Party-Daten nachhaltig gewonnen und gebunden werden können.

März 02, 2023

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Blog

Privacy & Data Governance

Global Privacy Platform (GPP): What this means for ad tech and US privacy laws

IAB Tech Lab, the digital advertising technical standards-setting body, recently announced the launch of its Global Privacy Platform (GPP).

Ashlea Cartee

February 23, 2023 4 min read

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Blog

Privacy & Data Governance

Global Privacy Platform (GPP): What this means for ad tech and US privacy laws

IAB Tech Lab, the digital advertising technical standards-setting body, recently announced the launch of its Global Privacy Platform (GPP).

Ashlea Cartee

February 23, 2023 4 min read

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Webinar

Privacy & Data Governance

IAB Global Privacy Platform (GPP): What to know & How to adopt the framework

Learn about the IAB GPP: how it can help you navigate complex global privacy challenges & manage consent signals from multiple jurisdictions.

February 20, 2023

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Webinar

Privacy & Data Governance

IAB Global Privacy Platform (GPP): What to know & How to adopt the framework

Learn about the IAB GPP: how it can help you navigate complex global privacy challenges & manage consent signals from multiple jurisdictions.

February 20, 2023

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eBook

Consent & Preferences

The ultimate guide to consent and preferences in the healthcare sector

Download the guide to learn more about how to use consent and preferences to elevate patient and customer experiences in the healthcare sector.

February 15, 2023

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eBook

Consent & Preferences

The ultimate guide to consent and preferences in the healthcare sector

Download the guide to learn more about how to use consent and preferences to elevate patient and customer experiences in the healthcare sector.

February 15, 2023

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Webinar

Consent & Preferences

Consent Management deep dive for compliance & omni-channel engagement webinar

Gain regulatory insights and learn the value of capturing, orchestrating, and activating consent and preferences for omni-channel engagement.

February 13, 2023

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Webinar

Consent & Preferences

Consent Management deep dive for compliance & omni-channel engagement webinar

Gain regulatory insights and learn the value of capturing, orchestrating, and activating consent and preferences for omni-channel engagement.

February 13, 2023

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eBook

Cookie Consent

Your Playbook for a Cookieless World eBook

Download this ebook to learn why third-party cookies are deprecating, what solutions are available, and how to put privacy and consumer trust first.

February 09, 2023

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eBook

Cookie Consent

Your Playbook for a Cookieless World eBook

Download this ebook to learn why third-party cookies are deprecating, what solutions are available, and how to put privacy and consumer trust first.

February 09, 2023

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Webinar

Privacy Management

Meet opt-out and opt-in consent requirements under US state privacy laws

Join this interactive webinar to learn how OneTrust Consent and Preferences help to enable consumers to opt-out of third-party trackers.

February 06, 2023

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Webinar

Privacy Management

Meet opt-out and opt-in consent requirements under US state privacy laws

Join this interactive webinar to learn how OneTrust Consent and Preferences help to enable consumers to opt-out of third-party trackers.

February 06, 2023

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Report

Privacy & Data Governance

Privacy on the horizon: What organizations need to watch in 2023

The Privacy on the horizon: What organizations need to watch in 2023 report highlights the views of privacy experts and industry leaders at OneTrust.

February 03, 2023

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Report

Privacy & Data Governance

Privacy on the horizon: What organizations need to watch in 2023

The Privacy on the horizon: What organizations need to watch in 2023 report highlights the views of privacy experts and industry leaders at OneTrust.

February 03, 2023

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Webinar

Consent & Preferences

Embark on your trust journey with consent and preferences

Join this interactive webinar to learn how consent and preferences help to build trust across all your marketing channels and achieve your marketing goals.

January 31, 2023 1 min read

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Webinar

Consent & Preferences

Embark on your trust journey with consent and preferences

Join this interactive webinar to learn how consent and preferences help to build trust across all your marketing channels and achieve your marketing goals.

January 31, 2023 1 min read

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Blog

Consent & Preferences

The ultimate guide to US opt-out requirements

Five new US state privacy laws mean five new sets of opt-out requirements. Learn how to make sure your organization maintains compliance in 2023.

Ashlea Cartee

January 31, 2023 10 min read

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Blog

Consent & Preferences

The ultimate guide to US opt-out requirements

Five new US state privacy laws mean five new sets of opt-out requirements. Learn how to make sure your organization maintains compliance in 2023.

Ashlea Cartee

January 31, 2023 10 min read

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Webinar

Consent & Preferences

US state SPI opt-in requirements for marketers and advertisers webinar

Join this interactive webinar to learn the SPI differences between the CPRA, CDPA, and CPA and what rights consumers have concerning their SPI.

January 24, 2023 1 min read

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Webinar

Consent & Preferences

US state SPI opt-in requirements for marketers and advertisers webinar

Join this interactive webinar to learn the SPI differences between the CPRA, CDPA, and CPA and what rights consumers have concerning their SPI.

January 24, 2023 1 min read

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eBook

Consent & Preferences

The ultimate guide to US opt-out requirements

Learn about the different opt-out requirements, such as a “Do Not Sell My Personal Information” in the US privacy landscape, and how to comply with them.

January 23, 2023

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eBook

Consent & Preferences

The ultimate guide to US opt-out requirements

Learn about the different opt-out requirements, such as a “Do Not Sell My Personal Information” in the US privacy landscape, and how to comply with them.

January 23, 2023

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Webinar

Consent & Preferences

Expert panel: So you think you have a consent strategy?

As Quebec Bill 64 - also known as Law 25 - takes effect it's important to have a consent strategy that takes you beyond compliance.

January 20, 2023

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Webinar

Consent & Preferences

Expert panel: So you think you have a consent strategy?

As Quebec Bill 64 - also known as Law 25 - takes effect it's important to have a consent strategy that takes you beyond compliance.

January 20, 2023

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Webinar

Consent & Preferences

Consent-driven advertising: Privacy & trust fundamentals in marketing

Watch this on-demand webinar to gain best practices for delivering privacy-first experiences based on consumer consent choices.

January 18, 2023

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Webinar

Consent & Preferences

Consent-driven advertising: Privacy & trust fundamentals in marketing

Watch this on-demand webinar to gain best practices for delivering privacy-first experiences based on consumer consent choices.

January 18, 2023

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Webinar

Consent & Preferences

Belgian DPA approves TCF action plan: Where we go from here

Belgian DPA approves IAB Europe’s action plan to correct its Transparency & Consent Framework (TCF) violations of the GDPR.

January 12, 2023

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Webinar

Consent & Preferences

Belgian DPA approves TCF action plan: Where we go from here

Belgian DPA approves IAB Europe’s action plan to correct its Transparency & Consent Framework (TCF) violations of the GDPR.

January 12, 2023

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Blog

Consent & Preferences

Consent management by the numbers: 2022 DMA report summary

We partnered with the Data & Marketing Association (DMA) (UK) to research how marketers manage their data and the value they realize using CMP systems.

Ashlea Cartee, Senior Product Marketing Manager, OneTrust Consent and Preferences

January 09, 2023 4 min read

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Blog

Consent & Preferences

Consent management by the numbers: 2022 DMA report summary

We partnered with the Data & Marketing Association (DMA) (UK) to research how marketers manage their data and the value they realize using CMP systems.

Ashlea Cartee, Senior Product Marketing Manager, OneTrust Consent and Preferences

January 09, 2023 4 min read

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Blog

Consent & Preferences

3 steps to stay compliant while using consent-driven targeted marketing

Learn how your organization can utilize targeted ads while still being compliant by following these three steps to ensure you prioritize your user's privacy.

Alex Cash

January 04, 2023 4 min read

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Blog

Consent & Preferences

3 steps to stay compliant while using consent-driven targeted marketing

Learn how your organization can utilize targeted ads while still being compliant by following these three steps to ensure you prioritize your user's privacy.

Alex Cash

January 04, 2023 4 min read

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Report

Consent & Preferences

Recommendations for the European Addressable Advertising Ecosystem

This report sets out an analysis of the opportunities, challenges, and recommendations for European advertisers and media owners to position their businesses.

December 14, 2022

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Report

Consent & Preferences

Recommendations for the European Addressable Advertising Ecosystem

This report sets out an analysis of the opportunities, challenges, and recommendations for European advertisers and media owners to position their businesses.

December 14, 2022

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Webinar

Consent & Preferences

Privacy, identity and measurement

This webinar helps ad buyers and sellers in Europe to navigate privacy, identity and management in the addressable media landscape.

December 13, 2022

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Webinar

Consent & Preferences

Privacy, identity and measurement

This webinar helps ad buyers and sellers in Europe to navigate privacy, identity and management in the addressable media landscape.

December 13, 2022

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Webinar

Einwilligung & Präferenzen

Daten aktivieren und Vertrauen schaffen durch Präferenzmanagement

Dieses Webinar erläutert, wie sie eine sinnvolle und kanalübergreifende Aktivierung von Kundendaten einführen, um eine optimale Customer Experience bieten zu können.

Dezember 07, 2022

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Webinar

Einwilligung & Präferenzen

Daten aktivieren und Vertrauen schaffen durch Präferenzmanagement

Dieses Webinar erläutert, wie sie eine sinnvolle und kanalübergreifende Aktivierung von Kundendaten einführen, um eine optimale Customer Experience bieten zu können.

Dezember 07, 2022

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Report

Consent & Preferences

Data management for marketers: Breaking down consent and preferences

Marketers in 2022 estimate that the ROI for $1 invested into consent management is at $38 on average. Download the report to learn more.

November 22, 2022

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Report

Consent & Preferences

Data management for marketers: Breaking down consent and preferences

Marketers in 2022 estimate that the ROI for $1 invested into consent management is at $38 on average. Download the report to learn more.

November 22, 2022

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Webinar

Consent & Preferences

2023 predictions for consent, digital experiences and trust

Join this webinar to learn about key privacy-driven marketing trends that are shaping the way marketers prioritize consent and preference management.

November 21, 2022

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Webinar

Consent & Preferences

2023 predictions for consent, digital experiences and trust

Join this webinar to learn about key privacy-driven marketing trends that are shaping the way marketers prioritize consent and preference management.

November 21, 2022

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Webinar

Consent & Preferences

Unified preference management: how to engage and retain customers

Join this webinar to learn how to increase customer loyalty and trust by delivering privacy-first experiences at every touchpoint along the consumer journey.

November 20, 2022

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Webinar

Consent & Preferences

Unified preference management: how to engage and retain customers

Join this webinar to learn how to increase customer loyalty and trust by delivering privacy-first experiences at every touchpoint along the consumer journey.

November 20, 2022

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Webinar

Consent & Preferences

Global Privacy Control: CCPA enforcement of GPC opt-out signals webinar

Watch this on-demand webinar to gain an overview of what Global Privacy Control (GPC) is, the benefits of the signal, and how it works.

October 30, 2022

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Webinar

Consent & Preferences

Global Privacy Control: CCPA enforcement of GPC opt-out signals webinar

Watch this on-demand webinar to gain an overview of what Global Privacy Control (GPC) is, the benefits of the signal, and how it works.

October 30, 2022

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Blog

Consent & Preferences

Use first-party data for a powerful digital experience

Collecting, managing, and activating first-party data will enhance customer experience by providing customers with the right experience at the right time.

Ashlea Cartee, Product Marketing Manager, Consent and Preferences

October 26, 2022 9 min read

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Blog

Consent & Preferences

Use first-party data for a powerful digital experience

Collecting, managing, and activating first-party data will enhance customer experience by providing customers with the right experience at the right time.

Ashlea Cartee, Product Marketing Manager, Consent and Preferences

October 26, 2022 9 min read

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Checklist

Consent & Preferences

8 steps to Quebec Law 25 compliance

Read our checklist to learn how to stay on top of Quebec Law 84, which introduces many new measures to Canada’s privacy landscape.

October 19, 2022

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Checklist

Consent & Preferences

8 steps to Quebec Law 25 compliance

Read our checklist to learn how to stay on top of Quebec Law 84, which introduces many new measures to Canada’s privacy landscape.

October 19, 2022

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Webinar

Consent & Preferences

Preparing for GPP & MSPA: An overview from IAB and OneTrust

Watch this webinar to learn about the Global Privacy Platform, Multi-State Privacy Agreement, and how OneTrust’s CMP will support the upcoming framework.

October 17, 2022

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Webinar

Consent & Preferences

Preparing for GPP & MSPA: An overview from IAB and OneTrust

Watch this webinar to learn about the Global Privacy Platform, Multi-State Privacy Agreement, and how OneTrust’s CMP will support the upcoming framework.

October 17, 2022

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eBook

Consent & Preferences

How to build trust and value privacy with a consent management platform eBook

In this eBook, you'll learn about regulatory requirements, the tech industry's role in consent management, and best practices for setting up a CMP.

September 30, 2022

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eBook

Consent & Preferences

How to build trust and value privacy with a consent management platform eBook

In this eBook, you'll learn about regulatory requirements, the tech industry's role in consent management, and best practices for setting up a CMP.

September 30, 2022

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Webinar

Consent & Preferences

Mitigating US privacy risk across marketing campaigns

Understand the marketing operational impact of these newly expanded US consumer rights and learn how to automate consumer rights request fulfillment.

September 28, 2022

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Webinar

Consent & Preferences

Mitigating US privacy risk across marketing campaigns

Understand the marketing operational impact of these newly expanded US consumer rights and learn how to automate consumer rights request fulfillment.

September 28, 2022

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Webinar

Consent & Preferences

Privacy-driven marketing trends: Analytics, AI, and Adtech updates

Watch this on-demand webinar to gain insight into regulatory and tech trends on the horizon, including Google Analytics, AI, IDFA, IAB TCF, and more.

September 19, 2022

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Webinar

Consent & Preferences

Privacy-driven marketing trends: Analytics, AI, and Adtech updates

Watch this on-demand webinar to gain insight into regulatory and tech trends on the horizon, including Google Analytics, AI, IDFA, IAB TCF, and more.

September 19, 2022

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eBook

Consent & Preferences

The guide to US privacy for marketing and advertising

In this eBook, we will highlight US Privacy guidelines, and explain how you can get prepared for these newly expanded US consumer rights.

September 13, 2022

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eBook

Consent & Preferences

The guide to US privacy for marketing and advertising

In this eBook, we will highlight US Privacy guidelines, and explain how you can get prepared for these newly expanded US consumer rights.

September 13, 2022

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White Paper

Consent & Preferences

Transform retail experiences: building trust in the age of modern privacy

Download our white paper to learn how to use data effectively and develop strong customer relationships with a consent and preferences strategy.

September 12, 2022

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Infographic

Cookie Consent

10 tips to master cookie consent

Download our infographic and learn how to create a Consent Management Platform that meets compliance requirements, maximizes opt-ins, and builds trust. 

September 12, 2022

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White Paper

Consent & Preferences

Transform retail experiences: building trust in the age of modern privacy

Download our white paper to learn how to use data effectively and develop strong customer relationships with a consent and preferences strategy.

September 12, 2022

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Infographic

Cookie Consent

10 tips to master cookie consent

Download our infographic and learn how to create a Consent Management Platform that meets compliance requirements, maximizes opt-ins, and builds trust. 

September 12, 2022

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Infographic

Consent & Preferences

Why consent and preference management?

View our infographic on consent and preference management and learn the value it brings to your organization.

September 08, 2022

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Infographic

Consent & Preferences

Why consent and preference management?

View our infographic on consent and preference management and learn the value it brings to your organization.

September 08, 2022

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Webinar

Consent & Preferences

Fireside chat: A modern marketer’s approach to privacy & data

Learn the challenges and opportunities marketers face to deliver personalized experiences while remaining compliant with global privacy requirements.

September 08, 2022

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Webinar

Consent & Preferences

Fireside chat: A modern marketer’s approach to privacy & data

Learn the challenges and opportunities marketers face to deliver personalized experiences while remaining compliant with global privacy requirements.

September 08, 2022

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Resource Kit

Consent & Preferences

Your marketer’s masterclass resource kit

OneTrust has created a range of resources to help marketing teams take a privacy-first approach that turns consumer trust into a competitive advantage.

September 06, 2022

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Resource Kit

Consent & Preferences

Your marketer’s masterclass resource kit

OneTrust has created a range of resources to help marketing teams take a privacy-first approach that turns consumer trust into a competitive advantage.

September 06, 2022

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Blog

Consent & Preferences

How does consent affect data retention?

Organizations must be able to justify and maintain meticulous records of how and why they’re using data downstream from the point of collection.

Ashlea Cartee, OneTrust Product Marketing Manager, Consent and Preferences

August 29, 2022 5 min read

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Blog

Consent & Preferences

How does consent affect data retention?

Organizations must be able to justify and maintain meticulous records of how and why they’re using data downstream from the point of collection.

Ashlea Cartee, OneTrust Product Marketing Manager, Consent and Preferences

August 29, 2022 5 min read

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Blog

Consent & Preferences

Global Privacy Control: How to honor consumer opt-out requests

The Global Privacy Control (GPC) empowers users to signal their chosen privacy settings to websites and services through their browser. 

Alex Cash, OneTrust Director of Strategy

August 25, 2022 2 min read

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Blog

Consent & Preferences

Global Privacy Control: How to honor consumer opt-out requests

The Global Privacy Control (GPC) empowers users to signal their chosen privacy settings to websites and services through their browser. 

Alex Cash, OneTrust Director of Strategy

August 25, 2022 2 min read

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Blog

Preferencias y consentimiento

Control de privacidad global: cómo respetar las solicitudes de exclusión de los consumidores

El control de privacidad global permite que los usuarios puedan indicar la configuración de privacidad elegida a sitios web y servicios a través de su navegador.

Alex Cash, OneTrust Director of Strategy

agosto 25, 2022 2 min read

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Blog

Preferencias y consentimiento

Control de privacidad global: cómo respetar las solicitudes de exclusión de los consumidores

El control de privacidad global permite que los usuarios puedan indicar la configuración de privacidad elegida a sitios web y servicios a través de su navegador.

Alex Cash, OneTrust Director of Strategy

agosto 25, 2022 2 min read

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Webinar

Consent & Preferences

Fuel campaigns with consented earned data ahead of cookieless a world webinar

Watch this on-demand webinar to learn why you should center your marketing strategy around consented earned data to fuel business growth.

August 22, 2022

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Webinar

Consent & Preferences

Bringing privacy and consent to your marketing stack

This webinar deeply explores how automated integration takes the guessing out of compliant marketing activation and discovers the value of consent signaling.

August 22, 2022

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Webinar

Consent & Preferences

Embark on your trust journey with Consent and Preferences

Join this interactive webinar to learn how consent and preferences help build trust across all your marketing channels and ensure you respect privacy rights.

August 22, 2022

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Webinar

Consent & Preferences

Fuel campaigns with consented earned data ahead of cookieless a world webinar

Watch this on-demand webinar to learn why you should center your marketing strategy around consented earned data to fuel business growth.

August 22, 2022

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Webinar

Consent & Preferences

Embark on your trust journey with Consent and Preferences

Join this interactive webinar to learn how consent and preferences help build trust across all your marketing channels and ensure you respect privacy rights.

August 22, 2022

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Webinar

Consent & Preferences

Bringing privacy and consent to your marketing stack

This webinar deeply explores how automated integration takes the guessing out of compliant marketing activation and discovers the value of consent signaling.

August 22, 2022

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Webinar

Consent & Preferences

Preference Management: Power up omni-channel experiences

Join this webinar to learn how to expand beyond obtaining customer consent to preferences that enhance relationships between your audience and your brand.

August 21, 2022

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Webinar

Consent & Preferences

Preference Management: Power up omni-channel experiences

Join this webinar to learn how to expand beyond obtaining customer consent to preferences that enhance relationships between your audience and your brand.

August 21, 2022

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Infographic

Consent & Preferences

Build trust by honoring privacy

In this short guide, you’ll learn how to build a marketing strategy that delivers on customer expectations while maintaining compliance with global privacy laws.

August 19, 2022

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Infographic

Consent & Preferences

Build trust by honoring privacy

In this short guide, you’ll learn how to build a marketing strategy that delivers on customer expectations while maintaining compliance with global privacy laws.

August 19, 2022

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Blog

Cookie Consent

August cookie complaints from noyb: What you need to know

On August 9, 2022, Max Schrems’ noyb lodged 226 GDPR-related complaints with 18 authorities against websites for cookie banner compliance.

Ojas Rege

August 10, 2022 2 min read

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Blog

Cookie Consent

August cookie complaints from noyb: What you need to know

On August 9, 2022, Max Schrems’ noyb lodged 226 GDPR-related complaints with 18 authorities against websites for cookie banner compliance.

Ojas Rege

August 10, 2022 2 min read

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eBook

Consent & Preferences

Mastering first-party data: The complete playbook for marketers

This guide outlines everything you need to know to build optimal consumer experiences using first-party data, such as how and where to collect first-party data.

August 10, 2022

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eBook

Consent & Preferences

Mastering first-party data: The complete playbook for marketers

This guide outlines everything you need to know to build optimal consumer experiences using first-party data, such as how and where to collect first-party data.

August 10, 2022

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Infographic

Consent & Preferences

How to transform healthcare marketing and increase business growth

Download this free infographic to learn how to transform healthcare marketing and grow sales by delivering trust-centric experiences.

August 08, 2022

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Infographic

Consent & Preferences

How to transform healthcare marketing and increase business growth

Download this free infographic to learn how to transform healthcare marketing and grow sales by delivering trust-centric experiences.

August 08, 2022

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White Paper

Cookie Consent

Succeeding in a privacy-first world with Alex Cash

In this white paper, discover strategies for data collection to further business goals and how to prioritize data while ensuring the best customer experience.

August 03, 2022

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White Paper

Cookie Consent

Succeeding in a privacy-first world with Alex Cash

In this white paper, discover strategies for data collection to further business goals and how to prioritize data while ensuring the best customer experience.

August 03, 2022

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eBook

Privacy & Data Governance

The Ultimate Cookies Handbook for Privacy Professionals eBook

Download the free eBook from OneTrust for everything privacy professionals need to know about cookie consent.

August 01, 2022

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Blog

Consent & Preferences

Google delays deprecation of cookies until 2024

On July 27, 2022, Google announced that they are postponing the deprecation of third-party cookies on Google Chrome to 2024. Here's what to know.

Ashlea Cartee

August 01, 2022 3 min read

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Blog

Consent & Preferences

Google delays deprecation of cookies until 2024

On July 27, 2022, Google announced that they are postponing the deprecation of third-party cookies on Google Chrome to 2024. Here's what to know.

Ashlea Cartee

August 01, 2022 3 min read

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Webinar

Consent & Preferences

Google Play Apps: How to follow data safety requirements

Watch this on-demand webinar with OneTrust Mobile App experts to understand Google Play's specific requirements and the benefits of data transparency.

July 19, 2022

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Webinar

Consent & Preferences

Google Play Apps: How to follow data safety requirements

Watch this on-demand webinar with OneTrust Mobile App experts to understand Google Play's specific requirements and the benefits of data transparency.

July 19, 2022

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Infographic

Consent & Preferences

Google Play Data Safety vs. Apple Privacy Nutrition Label

This infographic will review Google Play Data Safety versus Apple Privacy Nutrition Label's similarities and differences regarding privacy standards.

June 28, 2022

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Infographic

Consent & Preferences

Google Play Data Safety vs. Apple Privacy Nutrition Label

This infographic will review Google Play Data Safety versus Apple Privacy Nutrition Label's similarities and differences regarding privacy standards.

June 28, 2022

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Blog

Consent & Preferences

OTT & CTV Consent: Providing streamers control over choices

As a result of OTT/CTV’s precise targeting capabilities and addressability, advertisers can tap into significant opportunities through this particular advertising medium.

Ashlea Cartee, OneTrust Product Marketing Manager, Consent & Preferences

June 28, 2022 5 min read

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Blog

Consent & Preferences

OTT & CTV Consent: Providing streamers control over choices

As a result of OTT/CTV’s precise targeting capabilities and addressability, advertisers can tap into significant opportunities through this particular advertising medium.

Ashlea Cartee, OneTrust Product Marketing Manager, Consent & Preferences

June 28, 2022 5 min read

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White Paper

Consent & Preferences

The business value of consent and preferences

Download our whitepaper to learn about a case study from OneTrust on how we transformed the consent and preferences engine of a Fortune 500 company. 

June 27, 2022

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White Paper

Consent & Preferences

The business value of consent and preferences

Download our whitepaper to learn about a case study from OneTrust on how we transformed the consent and preferences engine of a Fortune 500 company. 

June 27, 2022

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Webinar

Cookie Consent

Powering game-changing experiences Ahead of a cookieless world

Watch this webinar with mParticle and OneTrust to gain guidance for preparing for a cookieless world and opportunities to future-proof your database.

June 26, 2022

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Webinar

Cookie Consent

Powering game-changing experiences Ahead of a cookieless world

Watch this webinar with mParticle and OneTrust to gain guidance for preparing for a cookieless world and opportunities to future-proof your database.

June 26, 2022

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Blog

Privacy & Data Governance

5 privacy milestones to prepare for in 2023

Our team of regulatory experts monitors the global privacy landscape to interpret what current trends and milestones mean for maturing privacy programs.

Ryan Edge

June 14, 2022 7 min read

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Webinar

Consent & Preferences

How to drive enhanced marketing & CX campaigns through trusted data use

Join Oracle & OneTrust to learn how to drive enhanced, privacy-centric personalization in marketing & CX campaigns through trusted data use.

June 14, 2022

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Blog

Privacy & Data Governance

5 privacy milestones to prepare for in 2023

Our team of regulatory experts monitors the global privacy landscape to interpret what current trends and milestones mean for maturing privacy programs.

Ryan Edge

June 14, 2022 7 min read

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Webinar

Consent & Preferences

How to drive enhanced marketing & CX campaigns through trusted data use

Join Oracle & OneTrust to learn how to drive enhanced, privacy-centric personalization in marketing & CX campaigns through trusted data use.

June 14, 2022

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Webinar

Consent & Preferences

Keep customer trust: Manage & automate your consent compliance & data governance

Watch our webinar to learn how to set up a strong consent compliance and governance strategy to achieve privacy-first data capture, distribution and activation.

June 08, 2022

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Webinar

Consent & Preferences

Keep customer trust: Manage & automate your consent compliance & data governance

Watch our webinar to learn how to set up a strong consent compliance and governance strategy to achieve privacy-first data capture, distribution and activation.

June 08, 2022

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Blog

Consent & Preferences

4 questions with OneTrust’s Chief Marketing Officer & Tech Trailblazer, Lisa Campbell

To congratulate Lisa on winning 2022 Tech Trailblazer, we sat down to discuss her journey to becoming a "Tech Trailblazer" and why building trust is essential. 

June 07, 2022 4 min read

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Blog

Consent & Preferences

4 questions with OneTrust’s Chief Marketing Officer & Tech Trailblazer, Lisa Campbell

To congratulate Lisa on winning 2022 Tech Trailblazer, we sat down to discuss her journey to becoming a "Tech Trailblazer" and why building trust is essential. 

June 07, 2022 4 min read

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Blog

Privacy & Data Governance

Building brand trust through Consent Governance

Learn how to set up a consent governance strategy across your organization to achieve privacy-centric data capture, distribution, and activation.

Ashlea Cartee

June 03, 2022 6 min read

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Blog

Privacy & Data Governance

Building brand trust through Consent Governance

Learn how to set up a consent governance strategy across your organization to achieve privacy-centric data capture, distribution, and activation.

Ashlea Cartee

June 03, 2022 6 min read

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Webinar

Consent & Preferences

Consent, preferences & first-party data

Learn how incorporating strategic consent & preference management into your business strategy can help build customer trust.

May 26, 2022

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Webinar

Consent & Preferences

Consent, preferences & first-party data

Learn how incorporating strategic consent & preference management into your business strategy can help build customer trust.

May 26, 2022

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Checklist

Privacy & Data Governance

IAB TCF 2.0 Checklist for Publishers

Upgrade to IAB TCF 2.0 with this free downloadable checklist. OneTrust PreferenceChoice is an approved IAB TCF 2.0 CMP.

May 18, 2022

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Blog

OneTrust selected by Samsung Ads for CMP rollout across Samsung TV Plus service in Europe

Samsung Ads, the advertising division of Samsung Electronics, has tapped OneTrust Consent and Preferences across Samsung TV Plus in Europe.

Ashlea Cartee, Consent and Preferences Product Marketing Manager

May 13, 2022 4 min read

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Blog

OneTrust selected by Samsung Ads for CMP rollout across Samsung TV Plus service in Europe

Samsung Ads, the advertising division of Samsung Electronics, has tapped OneTrust Consent and Preferences across Samsung TV Plus in Europe.

Ashlea Cartee, Consent and Preferences Product Marketing Manager

May 13, 2022 4 min read

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eBook

Consent & Preferences

Global Privacy Control & OneTrust

Watch this on-demand webinar to gain an overview of what Global Privacy Control (GPC) is, the benefits of the signal, and how it works.

May 05, 2022

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eBook

Consent & Preferences

Global Privacy Control & OneTrust

Watch this on-demand webinar to gain an overview of what Global Privacy Control (GPC) is, the benefits of the signal, and how it works.

May 05, 2022

Learn more

Blog

Cookie Consent

Capture first-party data in a cookieless world

With the deprecation of third-party cookies in 2023, marketers and advertisers are examining what's next for their first-party data strategies.

Ashlea Cartee

May 03, 2022 6 min read

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Blog

Cookie Consent

Capture first-party data in a cookieless world

With the deprecation of third-party cookies in 2023, marketers and advertisers are examining what's next for their first-party data strategies.

Ashlea Cartee

May 03, 2022 6 min read

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Consent & Preferences

The Digital Privacy Experience newsletter

The Digital Privacy Experience Newsletter is a weekly digest on cookies, consent management, preference management, & building customer trust.

May 01, 2022

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Consent & Preferences

The Digital Privacy Experience newsletter

The Digital Privacy Experience Newsletter is a weekly digest on cookies, consent management, preference management, & building customer trust.

May 01, 2022

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Webinar

Consent & Preferences

Data distribution: Integrating consent & preferences into MarTech & business systems

Watch this webinar to learn how to boost your integrated marketing performance with consent & preferences in CRMs, CDPs & marketing automation systems.

April 29, 2022

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Webinar

Consent & Preferences

Data distribution: Integrating consent & preferences into MarTech & business systems

Watch this webinar to learn how to boost your integrated marketing performance with consent & preferences in CRMs, CDPs & marketing automation systems.

April 29, 2022

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Webinar

Consent & Preferences

Google Play Data Safety: What it means for your Android apps

Learn how to prepare for the Google Play July 20th, 2022 deadline to comply with its new data transparency requirements for Android apps.

April 28, 2022

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Webinar

Consent & Preferences

Google Play Data Safety: What it means for your Android apps

Learn how to prepare for the Google Play July 20th, 2022 deadline to comply with its new data transparency requirements for Android apps.

April 28, 2022

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Webinar

Consent & Preferences

Modern data transparency in apps & TVs: Building trust with multi-device users

Learn how to incorporate consent and privacy strategies to deliver transparency and choice to multi-device users in applications & TVs.

April 27, 2022

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Webinar

Consent & Preferences

Modern data transparency in apps & TVs: Building trust with multi-device users

Learn how to incorporate consent and privacy strategies to deliver transparency and choice to multi-device users in applications & TVs.

April 27, 2022

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Blog

Cookie Consent

Cookie Consent performance series: server-side rendering

Leveraging a CMP that loads server-side positively impacts website performance, provides a user-friendly experience, and helps you stay compliant.

Ashlea Cartee

April 06, 2022 4 min read

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Blog

Cookie Consent

Cookie Consent performance series: server-side rendering

Leveraging a CMP that loads server-side positively impacts website performance, provides a user-friendly experience, and helps you stay compliant.

Ashlea Cartee

April 06, 2022 4 min read

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Webinar

Cookie Consent

How marketers can adapt to a post-cookie world with OneTrust's Alex Cash

Learn how marketers can get ahead of a post-cookie world from Alex Cash, Director of Strategy, OneTrust & ExchangeWire's CEO Ciaran O'Kane.

April 06, 2022

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Webinar

Cookie Consent

How marketers can adapt to a post-cookie world with OneTrust's Alex Cash

Learn how marketers can get ahead of a post-cookie world from Alex Cash, Director of Strategy, OneTrust & ExchangeWire's CEO Ciaran O'Kane.

April 06, 2022

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Blog

Consenso all'uso dei cookie

Serie sulle prestazioni del consenso all'utilizzo dei cookie: rendering lato server

L'utilizzo di una CMP che si carica sul lato server ha un impatto positivo sulle prestazioni del sito Web, offre un'esperienza intuitiva e aiuta a mantenere la conformità.

Ashlea Cartee

aprile 06, 2022 4 min read

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Blog

Consenso all'uso dei cookie

Serie sulle prestazioni del consenso all'utilizzo dei cookie: rendering lato server

L'utilizzo di una CMP che si carica sul lato server ha un impatto positivo sulle prestazioni del sito Web, offre un'esperienza intuitiva e aiuta a mantenere la conformità.

Ashlea Cartee

aprile 06, 2022 4 min read

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Blog

Consentimiento de cookies

Serie de rendimiento de Consentimiento de cookies: representación del lado del servidor

Sacar partido de una plataforma de gestión del consentimiento que se carga en el servidor repercute de forma positiva en el rendimiento del sitio web, proporciona una experiencia de usuario sencilla y te ayuda a cumplir la normativa.

Ashlea Cartee

abril 06, 2022 4 min read

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Blog

Consentimiento de cookies

Serie de rendimiento de Consentimiento de cookies: representación del lado del servidor

Sacar partido de una plataforma de gestión del consentimiento que se carga en el servidor repercute de forma positiva en el rendimiento del sitio web, proporciona una experiencia de usuario sencilla y te ayuda a cumplir la normativa.

Ashlea Cartee

abril 06, 2022 4 min read

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Webinar

Consent & Preferences

Consent governance: moving from chaos to control via data intelligence

Learn how to set up a strong consent governance strategy to achieve privacy-first data capture, distribution and activation.

April 04, 2022

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Webinar

Consent & Preferences

Consent governance: moving from chaos to control via data intelligence

Learn how to set up a strong consent governance strategy to achieve privacy-first data capture, distribution and activation.

April 04, 2022

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Webinar

Cookie Consent

How to prepare for the crumble of third-party cookies

Learn everything you need to know to prepare for the deprecation of third-party cookies from eMarketer & OneTrust in this on-demand webinar.

March 30, 2022

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Webinar

Cookie Consent

How to prepare for the crumble of third-party cookies

Learn everything you need to know to prepare for the deprecation of third-party cookies from eMarketer & OneTrust in this on-demand webinar.

March 30, 2022

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Webinar

Consent & Preferences

Web, mobile, ctv: enhancing consumer trust in the omni-channel world

Learn how to leverage consent and preference management and cement consumer trust in your data protection practices.

March 28, 2022

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Blog

Transform personalized experiences with preference management

Preference management empowers consumers to take control of their relationship with a brand, providing users with more power to control their privacy.

Jamie Molnar, Director, Product Marketing

March 28, 2022 6 min read

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Webinar

Consent & Preferences

Web, mobile, ctv: enhancing consumer trust in the omni-channel world

Learn how to leverage consent and preference management and cement consumer trust in your data protection practices.

March 28, 2022

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Blog

Transform personalized experiences with preference management

Preference management empowers consumers to take control of their relationship with a brand, providing users with more power to control their privacy.

Jamie Molnar, Director, Product Marketing

March 28, 2022 6 min read

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Webinar

Consent & Preferences

How to build solid digital relationships to foster trust

Join this fireside chat with OneTrust and Oracle to gain insight into how to honor privacy choices to build trust.

March 07, 2022

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Webinar

Consent & Preferences

How to build solid digital relationships to foster trust

Join this fireside chat with OneTrust and Oracle to gain insight into how to honor privacy choices to build trust.

March 07, 2022

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Webinar

Consent & Preferences

OTT and CTV Liftoff: A deep dive into delivering personalized experiences to streamers

Learn how to incorporate consent and privacy strategies to deliver personalized experiences to streamers on OTT applications & CTV platforms.

March 06, 2022

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Webinar

Consent & Preferences

OTT and CTV Liftoff: A deep dive into delivering personalized experiences to streamers

Learn how to incorporate consent and privacy strategies to deliver personalized experiences to streamers on OTT applications & CTV platforms.

March 06, 2022

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Resource Kit

Consent & Preferences

Your toolkit for a cookieless world

Download the toolkit to learn why third-party cookies are deprecating, what solutions are available, and how to thrive in a cookieless world.

February 25, 2022

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Webinar

Consent & Preferences

Digital Privacy Experience Summit

Sign up for the Digital Privacy Experience Newsletter and get weekly updates on global regulations and best practices for compliance. 

February 22, 2022

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Webinar

Consent & Preferences

Digital Privacy Experience Summit

Sign up for the Digital Privacy Experience Newsletter and get weekly updates on global regulations and best practices for compliance. 

February 22, 2022

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Blog

Consent & Preferences

Deliver dynamic consent experiences using audience logic

Using Audience Logic functionality with consent management, tailors unique digital experiences based on persona, demographics, or channels.

February 11, 2022 4 min read

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Blog

Consent & Preferences

Deliver dynamic consent experiences using audience logic

Using Audience Logic functionality with consent management, tailors unique digital experiences based on persona, demographics, or channels.

February 11, 2022 4 min read

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Blog

Consent & Preferences

2022 Modernizing marketing strategy series: Oracle & OneTrust

Oracle and OneTrust are teaming up to provide strategic guidance for building a powerful and modern marketing strategy in 2022.

Ashlea Cartee, Product Marketing Manager, OneTrust

February 01, 2022 2 min read

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Blog

Consent & Preferences

2022 Modernizing marketing strategy series: Oracle & OneTrust

Oracle and OneTrust are teaming up to provide strategic guidance for building a powerful and modern marketing strategy in 2022.

Ashlea Cartee, Product Marketing Manager, OneTrust

February 01, 2022 2 min read

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Blog

Consent & Preferences

Zero-party data collection

Learn how to capture and manage zero and first-party data using OneTrust Consent & Preference Management as we approach the end of third-party cookies.

January 18, 2022 4 min read

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Blog

Consent & Preferences

Zero-party data collection

Learn how to capture and manage zero and first-party data using OneTrust Consent & Preference Management as we approach the end of third-party cookies.

January 18, 2022 4 min read

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Blog

Cookie Consent

Cookie Consent performance series: part 2 – Global CDN & asynchronous loading

Implementing a CMP that uses a balanced global CDN system paired with asynchronous loading is crucial to your business.

January 14, 2022 4 min read

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Blog

Cookie Consent

Cookie Consent performance series: part 2 – Global CDN & asynchronous loading

Implementing a CMP that uses a balanced global CDN system paired with asynchronous loading is crucial to your business.

January 14, 2022 4 min read

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Blog

Consent & Preferences

OneTrust named a leader in privacy and consent

We're excited to announce that OneTrust has been named a Leader in the KuppingerCole Leadership Compass for Privacy and Consent Management.

January 12, 2022 3 min read

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Blog

Consent & Preferences

OneTrust named a leader in privacy and consent

We're excited to announce that OneTrust has been named a Leader in the KuppingerCole Leadership Compass for Privacy and Consent Management.

January 12, 2022 3 min read

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Blog

Cookie Consent

How CMOs are building brand trust through personalized experiences

Learn how to drive personalization and nurture brand trust with data transparency, data enrichment, and ethical data activation.

January 10, 2022 4 min read

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Blog

Cookie Consent

How CMOs are building brand trust through personalized experiences

Learn how to drive personalization and nurture brand trust with data transparency, data enrichment, and ethical data activation.

January 10, 2022 4 min read

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Blog

Consent & Preferences

Year in review: OneTrust’s market-dominating CMP

As 2021 comes to a close, OneTrust highlights the biggest enhancements and milestones of its market-leading consent management platform (CMP).

January 06, 2022 3 min read

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Blog

Consent & Preferences

Year in review: OneTrust’s market-dominating CMP

As 2021 comes to a close, OneTrust highlights the biggest enhancements and milestones of its market-leading consent management platform (CMP).

January 06, 2022 3 min read

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Webinar

Consent & Preferences

Prioritizing data transparency: A critical ingredient in trust, loyalty and ROI

Learn how can you prioritize data transparency and share openly with consumers in order to build trust, gain loyalty and improve ROI.

January 02, 2022

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Webinar

Cookie Consent

The crumble of third-party cookies: How to prepare in 2022

Learn how your organization can leverage smart preference management to overcome the deprecation of third-party cookies.

January 02, 2022

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Webinar

Cookie Consent

The crumble of third-party cookies: How to prepare in 2022

Learn how your organization can leverage smart preference management to overcome the deprecation of third-party cookies.

January 02, 2022

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Webinar

Consent & Preferences

Prioritizing data transparency: A critical ingredient in trust, loyalty and ROI

Learn how can you prioritize data transparency and share openly with consumers in order to build trust, gain loyalty and improve ROI.

January 02, 2022

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Blog

Consent & Preferences

OneTrust supports CI/CD pipeline with mobile app scanning API

The Mobile App Scanning API helps support CI/CD pipeline for developers - a scalable API for uploading, scanning and re-scanning apps.

December 15, 2021 3 min read

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Blog

Consent & Preferences

OneTrust supports CI/CD pipeline with mobile app scanning API

The Mobile App Scanning API helps support CI/CD pipeline for developers - a scalable API for uploading, scanning and re-scanning apps.

December 15, 2021 3 min read

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Blog

Cookie Consent

Accelerate your cookie banner implementation with OneTrust’s CMP Wizard

Through the OneTrust CMP Wizard, businesses can use a guided step-by-step interface to scan their website for cookies and trackers.

December 06, 2021 3 min read

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Blog

Cookie Consent

Accelerate your cookie banner implementation with OneTrust’s CMP Wizard

Through the OneTrust CMP Wizard, businesses can use a guided step-by-step interface to scan their website for cookies and trackers.

December 06, 2021 3 min read

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Blog

Cookie Consent

Cookie Consent performance series: Part 1 – SEO & availability

Our Cookie Consent Performance series dives into key ways you can maintain website authority, user experience, and compliance. Here's part 1.

November 11, 2021 4 min read

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Blog

Cookie Consent

Cookie Consent performance series: Part 1 – SEO & availability

Our Cookie Consent Performance series dives into key ways you can maintain website authority, user experience, and compliance. Here's part 1.

November 11, 2021 4 min read

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Blog

Consentimiento de cookies

Serie sobre el rendimiento del Consentimiento de cookies: Parte 1: SEO y disponibilidad

Nuestra serie «Rendimiento del Consentimiento de cookies» se centra en las formas clave en las que puedes mantener la autoridad del sitio web, la experiencia del usuario y el cumplimiento normativo. Esta es la primera parte.

noviembre 11, 2021 4 min read

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Blog

Consentimiento de cookies

Serie sobre el rendimiento del Consentimiento de cookies: Parte 1: SEO y disponibilidad

Nuestra serie «Rendimiento del Consentimiento de cookies» se centra en las formas clave en las que puedes mantener la autoridad del sitio web, la experiencia del usuario y el cumplimiento normativo. Esta es la primera parte.

noviembre 11, 2021 4 min read

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eBook

Consent & Preferences

Build trust and value privacy with a consent management platform

Read this eBook to learn how leveraging a consent management platform builds customer trust and helps you comply with global privacy regulations. 

October 28, 2021

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eBook

Consent & Preferences

Build trust and value privacy with a consent management platform

Read this eBook to learn how leveraging a consent management platform builds customer trust and helps you comply with global privacy regulations. 

October 28, 2021

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Webinar

Consent & Preferences

Google consent mode & OneTrust CMP

Learn the benefits of using Google Consent Mode with the OneTrust CMP (Cookie Consent) to balance compliance and marketing objectives.

October 27, 2021

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Webinar

Consent & Preferences

Google consent mode & OneTrust CMP

Learn the benefits of using Google Consent Mode with the OneTrust CMP (Cookie Consent) to balance compliance and marketing objectives.

October 27, 2021

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Blog

Consent & Preferences

OneTrust’s Consent and Preference Management Platform captures millions of consent transactions

OneTrust, the most widely used consent and preference management platform captures over 3 billion consent transactions a week. 

September 20, 2021 3 min read

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Blog

Consent & Preferences

OneTrust’s Consent and Preference Management Platform captures millions of consent transactions

OneTrust, the most widely used consent and preference management platform captures over 3 billion consent transactions a week. 

September 20, 2021 3 min read

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Blog

Consent & Preferences

How to build trust and value privacy with a Consent Management Platform

You can't run a modern privacy program without a consent management platform. Learn how to bring privacy and personalization together.

September 13, 2021 12 min read

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Blog

Consent & Preferences

How to build trust and value privacy with a Consent Management Platform

You can't run a modern privacy program without a consent management platform. Learn how to bring privacy and personalization together.

September 13, 2021 12 min read

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Blog

Preferencias y consentimiento

Cómo generar confianza y valorar la privacidad con una plataforma de gestión del consentimiento

No se puede ejecutar un programa de privacidad moderno sin una plataforma de gestión del consentimiento. Aúna la privacidad y la personalización.

septiembre 13, 2021 12 min read

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Blog

Preferencias y consentimiento

Cómo generar confianza y valorar la privacidad con una plataforma de gestión del consentimiento

No se puede ejecutar un programa de privacidad moderno sin una plataforma de gestión del consentimiento. Aúna la privacidad y la personalización.

septiembre 13, 2021 12 min read

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Webinar

Privacy Management

CCPA, CPRA, and Global Privacy Control: Moving toward a more private web

Watch this webinar to learn about Global Privacy Control (GPC), how it centralizes user opt-out preferences, and streamlines compliance with CCPA and CPRA. 

September 08, 2021

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Webinar

Privacy Management

CCPA, CPRA, and Global Privacy Control: Moving toward a more private web

Watch this webinar to learn about Global Privacy Control (GPC), how it centralizes user opt-out preferences, and streamlines compliance with CCPA and CPRA. 

September 08, 2021

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Blog

Consent & Preferences

Why you need a CMP alongside Apple ATT

Apple requires apps to use an ATT prompt to request permission from end users before tracking them. Learn how implementing a CMP can help.

August 26, 2021 4 min read

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Blog

Consent & Preferences

Why you need a CMP alongside Apple ATT

Apple requires apps to use an ATT prompt to request permission from end users before tracking them. Learn how implementing a CMP can help.

August 26, 2021 4 min read

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Blog

Consent & Preferences

Prove you value privacy with consent and preference management

Prioritize privacy by implementing consent and preference management across marketing and advertising activities. Learn more in our blog.

August 24, 2021 4 min read

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Blog

Consent & Preferences

Prove you value privacy with consent and preference management

Prioritize privacy by implementing consent and preference management across marketing and advertising activities. Learn more in our blog.

August 24, 2021 4 min read

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Blog

Consent & Preferences

Telemarketing & Compliance: What marketers need to know

Let's look at how this crucial marketing channel can be effectively implemented while remaining compliant with telemarketing legislation.

August 06, 2021 4 min read

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Blog

Consent & Preferences

Telemarketing & Compliance: What marketers need to know

Let's look at how this crucial marketing channel can be effectively implemented while remaining compliant with telemarketing legislation.

August 06, 2021 4 min read

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Blog

Consent & Preferences

Test for success: A/B testing essential to improve ROI

When you A/B test your cookie banners, your marketing goals and compliance with data regulations don't have to be mutually exclusive.

August 03, 2021 4 min read

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Blog

Consent & Preferences

Test for success: A/B testing essential to improve ROI

When you A/B test your cookie banners, your marketing goals and compliance with data regulations don't have to be mutually exclusive.

August 03, 2021 4 min read

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Report

Consent & Preferences

KuppingerCole Privacy and Consent Management Leadership Compass

OneTrust is a leader with the highest scores across all categories in the KuppingerCole Privacy and Consent Management Leadership Compass.

July 22, 2021

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Webinar

Consent & Preferences

Navigating a complex framework: IAB TCF 2.0 upgrade checklist

Watch this webinar where we cover the complexity the IAB TCF 2.0 framework and providing a checklist to help you navigate your migration.

July 21, 2021

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Webinar

Consent & Preferences

Navigating a complex framework: IAB TCF 2.0 upgrade checklist

Watch this webinar where we cover the complexity the IAB TCF 2.0 framework and providing a checklist to help you navigate your migration.

July 21, 2021

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Webinar

Consent & Preferences

IAB TCF 2.0 deep dive: Overview, terminology, resources

Watch this webinar for a deep dive into the IAB TCF framework and what's new in the second version.

July 20, 2021

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Webinar

Consent & Preferences

IAB TCF 2.0 deep dive: Overview, terminology, resources

Watch this webinar for a deep dive into the IAB TCF framework and what's new in the second version.

July 20, 2021

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Blog

Third-party cookies are going away: How marketers can prepare

In the massive gap left in the wake of third-party cookies going away, organizations must adjust their consent strategies.

July 08, 2021 6 min read

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Blog

Third-party cookies are going away: How marketers can prepare

In the massive gap left in the wake of third-party cookies going away, organizations must adjust their consent strategies.

July 08, 2021 6 min read

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Blog

Consent & Preferences

OneTrust launches Consent Banner testing feature

OneTrust launched a new consent banner testing feature that allows customers to test their consent management platform before publishing.

April 21, 2021 4 min read

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Blog

Consent & Preferences

OneTrust launches Consent Banner testing feature

OneTrust launched a new consent banner testing feature that allows customers to test their consent management platform before publishing.

April 21, 2021 4 min read

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Blog

Consent & Preferences

Maximize Opt-Ins with Consent Rate Optimization

OneTrust launches Consent Rate Optimization, to help organizations personalize user experience and maximize opt-ins while respecting privacy.

March 04, 2021 3 min read

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Blog

Consent & Preferences

Maximize Opt-Ins with Consent Rate Optimization

OneTrust launches Consent Rate Optimization, to help organizations personalize user experience and maximize opt-ins while respecting privacy.

March 04, 2021 3 min read

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Blog

Preferencias y consentimiento

Maximiza las suscripciones con la optimización de tasas de consentimiento

OneTrust lanza la optimización de tasas de consentimiento para ayudar a las organizaciones a la hora de personalizar la experiencia de usuario y maximizar las suscripciones respetando la privacidad.

marzo 04, 2021 3 min read

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Blog

Preferencias y consentimiento

Maximiza las suscripciones con la optimización de tasas de consentimiento

OneTrust lanza la optimización de tasas de consentimiento para ayudar a las organizaciones a la hora de personalizar la experiencia de usuario y maximizar las suscripciones respetando la privacidad.

marzo 04, 2021 3 min read

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Blog

Cookie Consent

Cookie banners after third-party cookies

If third-party cookies are phased-out, does that mean cookie banners or consent management platforms (CMPs) are going along with them?

February 19, 2021 7 min read

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Blog

Cookie Consent

Cookie banners after third-party cookies

If third-party cookies are phased-out, does that mean cookie banners or consent management platforms (CMPs) are going along with them?

February 19, 2021 7 min read

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Blog

Consent & Preferences

OneTrust’s CMP leads the Consent Management market: Used on 350,000+ websites and apps

Today OneTrust announced it is the most widely used CMP with over 350,000 websites and applications using the platform for consent management.

February 08, 2021 3 min read

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Blog

Consent & Preferences

OneTrust’s CMP leads the Consent Management market: Used on 350,000+ websites and apps

Today OneTrust announced it is the most widely used CMP with over 350,000 websites and applications using the platform for consent management.

February 08, 2021 3 min read

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Blog

Consent & Preferences

Balancing cookie compliance and user experience

Providing an engaging user experience can help to greatly increase opt-in rates as well as enhancing transparency around your processing activities.

December 08, 2020 3 min read

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Blog

Consent & Preferences

Balancing cookie compliance and user experience

Providing an engaging user experience can help to greatly increase opt-in rates as well as enhancing transparency around your processing activities.

December 08, 2020 3 min read

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Video

Consent & Preferences

OneTrust Consent & Preference Management demo

Watch this demo video to learn how OneTrust Consent and Preference Management Cloud streamlines the consent lifecycle and accelerates fulfillment. 

October 24, 2020

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Video

Consent & Preferences

OneTrust Consent & Preference Management demo

Watch this demo video to learn how OneTrust Consent and Preference Management Cloud streamlines the consent lifecycle and accelerates fulfillment. 

October 24, 2020

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Blog

Cookie Consent

DPC cookie guidance: your top 7 questions answered 

On April 6, the Irish Data Protection Commission released a report explaining the findings following a cookie sweep of websites across a range of industries.

September 29, 2020 6 min read

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Blog

Cookie Consent

DPC cookie guidance: your top 7 questions answered 

On April 6, the Irish Data Protection Commission released a report explaining the findings following a cookie sweep of websites across a range of industries.

September 29, 2020 6 min read

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Blog

Consent & Preferences

OneTrust supports Google’s newest solution: Consent Mode

Google's Consent Mode solution was created to bridge the gap between the advertising and privacy worlds, providing more flexibility.

September 03, 2020 4 min read

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Blog

Consent & Preferences

OneTrust supports Google’s newest solution: Consent Mode

Google's Consent Mode solution was created to bridge the gap between the advertising and privacy worlds, providing more flexibility.

September 03, 2020 4 min read

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Blog

Consent & Preferences

OneTrust consent management platform is IAB TCF 2.0 approved CMP

After working closely with IAB Europe, we're proud to announce the OneTrust Consent Management Platform (CMP) is officially TCF 2.0 approved by the IAB.

April 03, 2020 2 min read

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Blog

Consent & Preferences

OneTrust consent management platform is IAB TCF 2.0 approved CMP

After working closely with IAB Europe, we're proud to announce the OneTrust Consent Management Platform (CMP) is officially TCF 2.0 approved by the IAB.

April 03, 2020 2 min read

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Blog

Cookie Consent

OneTrust PreferenceChoice’s cookie auto-blocking technology

OneTrust PreferenceChoice's Cookie Consent and Website Scanning is the most mature and trusted solution for cookie consent in the market.

October 19, 2019 4 min read

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Blog

Cookie Consent

OneTrust PreferenceChoice’s cookie auto-blocking technology

OneTrust PreferenceChoice's Cookie Consent and Website Scanning is the most mature and trusted solution for cookie consent in the market.

October 19, 2019 4 min read

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Blog

Consent & Preferences

OneTrust Consent Management for Publishers: Delivering a personalized user experience

Publishers can manage consent across regulations and frameworks with OneTrust CMP consent management provider for publishers and advetisers.

September 23, 2019 2 min read

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Blog

Consent & Preferences

OneTrust Consent Management for Publishers: Delivering a personalized user experience

Publishers can manage consent across regulations and frameworks with OneTrust CMP consent management provider for publishers and advetisers.

September 23, 2019 2 min read

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Blog

Preferencias y consentimiento

Gestión de consentimientos de OneTrust para editores: cómo ofrecer una experiencia de usuario personalizada

Los editores pueden administrar el consentimiento en todas las regulaciones y marcos con el proveedor de gestión de consentimientos de OneTrust para editores y anunciantes.

septiembre 23, 2019 2 min read

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Blog

Preferencias y consentimiento

Gestión de consentimientos de OneTrust para editores: cómo ofrecer una experiencia de usuario personalizada

Los editores pueden administrar el consentimiento en todas las regulaciones y marcos con el proveedor de gestión de consentimientos de OneTrust para editores y anunciantes.

septiembre 23, 2019 2 min read

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Blog

Consent & Preferences

OneTrust integrates Mobile App Consent solution into the OneTrust platform

OneTrust Mobile App Consent lets companies show user consent on mobile apps, allowing them to demonstrate compliance with global privacy regulations.

July 18, 2018 2 min read

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Blog

Consent & Preferences

OneTrust integrates Mobile App Consent solution into the OneTrust platform

OneTrust Mobile App Consent lets companies show user consent on mobile apps, allowing them to demonstrate compliance with global privacy regulations.

July 18, 2018 2 min read

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Blog

Cookie Consent

OneTrust updates Cookie Consent solution with detailed records of user consent

We've added a new detailed Records of User Consent feature to the OneTrust Cookie Consent Tool, and customers will now have detailed records of consent.

June 28, 2018 2 min read

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Blog

Cookie Consent

OneTrust updates Cookie Consent solution with detailed records of user consent

We've added a new detailed Records of User Consent feature to the OneTrust Cookie Consent Tool, and customers will now have detailed records of consent.

June 28, 2018 2 min read

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Blog

Consent & Preferences

New OneTrust platform simplifies compliance challenges for marketers

OneTrust Simplifies GDPR Compliance for Marketers with Launch of Universal Consent and Preference Management Platform.

March 06, 2018 2 min read

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Blog

Consent & Preferences

New OneTrust platform simplifies compliance challenges for marketers

OneTrust Simplifies GDPR Compliance for Marketers with Launch of Universal Consent and Preference Management Platform.

March 06, 2018 2 min read

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Blog

Preferencias y consentimiento

La nueva plataforma OneTrust simplifica los desafíos de cumplimiento normativo para los profesionales de marketing

OneTrust simplifica el cumplimiento del RGPD para los profesionales de marketing gracias a su producto Universal Consent & Preference Management.

marzo 06, 2018 2 min read

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Blog

Preferencias y consentimiento

La nueva plataforma OneTrust simplifica los desafíos de cumplimiento normativo para los profesionales de marketing

OneTrust simplifica el cumplimiento del RGPD para los profesionales de marketing gracias a su producto Universal Consent & Preference Management.

marzo 06, 2018 2 min read

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Blog

Cookie Consent

OneTrust acquires Optanon, website auditing and cookie compliance solution

OneTrust Acquires Leading Website Auditing and Cookie Compliance Solution. Expands International Presence with Optanon acquisition.

September 12, 2016 3 min read

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Blog

Cookie Consent

OneTrust acquires Optanon, website auditing and cookie compliance solution

OneTrust Acquires Leading Website Auditing and Cookie Compliance Solution. Expands International Presence with Optanon acquisition.

September 12, 2016 3 min read

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Cookie Consent | Request Demo | OneTrust

Request a demo of OneTrust Cookie Consent and see how to block cookies in minutes with our drastically simplified cookie technology.

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Google Play Data Safety | Request Demo | OneTrust

Request a demo today to see how OneTrust Mobile App Consent can help scan your mobile app to uncover all hidden trackers and third-party SDKs, APIs, and more.

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Mobile App Consent | Request Demo | OneTrust

Request a demo of OneTrust Mobile App Consent and see how it enables businesses to scan for SDKs and IDFA and build a centralized database.

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OneTrust & Oracle Unity CDP | OneTrust

Utilize OneTrust, paired with Oracle Unity CDP, to build consumer brand trust, enhance marketable databases, and reduce risk of compliance fines.

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Next Steps in a Cookieless World | Request Demo | OneTrust

The elimination of third-party cookies presents challenges. See what a cookieless world looks like for marketers and advertisers with our free demo.

Learn more

Cookie Consent | Request Demo | OneTrust

Request a demo of OneTrust Cookie Consent and see how to block cookies in minutes with our drastically simplified cookie technology.

Learn more

Google Play Data Safety | Request Demo | OneTrust

Request a demo today to see how OneTrust Mobile App Consent can help scan your mobile app to uncover all hidden trackers and third-party SDKs, APIs, and more.

Learn more

Mobile App Consent | Request Demo | OneTrust

Request a demo of OneTrust Mobile App Consent and see how it enables businesses to scan for SDKs and IDFA and build a centralized database.

Learn more

OneTrust & Oracle Unity CDP | OneTrust

Utilize OneTrust, paired with Oracle Unity CDP, to build consumer brand trust, enhance marketable databases, and reduce risk of compliance fines.

Learn more

Next Steps in a Cookieless World | Request Demo | OneTrust

The elimination of third-party cookies presents challenges. See what a cookieless world looks like for marketers and advertisers with our free demo.

Learn more

Customer Story

Privacy Management

City of Neuilly

Neuilly Sur Seine currently uses OneTrust's Assessment Automation, Data Mapping, DSAR, Vendor Risk Management, Policy and Notice, Incident and Breach, Universal Consent and Preference Management, and Cookie Consent modules.

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Consent & Preferences | Request Demo | OneTrust

Respect privacy rights, deliver personalized digital experiences, and empower customers with OneTrust Consent & Preferences.

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Consent & Preferences | Request Demo | OneTrust

Respect privacy rights, deliver personalized digital experiences, and empower customers with OneTrust Consent & Preferences.

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Customer Story

Privacy Management

City of Neuilly

Neuilly Sur Seine currently uses OneTrust's Assessment Automation, Data Mapping, DSAR, Vendor Risk Management, Policy and Notice, Incident and Breach, Universal Consent and Preference Management, and Cookie Consent modules.

Learn more

Webinar

Privacy & Data Governance

Canadian regulatory overview

This webinar series will highlight the implications of Bill 64 for Canadian companies and advise how to maintain programs aligned to the Law's requirements.

Learn more

Webinar

Privacy & Data Governance

Canadian regulatory overview

This webinar series will highlight the implications of Bill 64 for Canadian companies and advise how to maintain programs aligned to the Law's requirements.

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Webinar

Consent & Preferences

Marketer’s masterclass for privacy and personalization

The marketer’s masterclass for privacy & personalization addresses the challenges businesses face in 2022 and how to turning trust into a competitive advantage.

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Webinar

Consent & Preferences

Marketer’s masterclass for privacy and personalization

The marketer’s masterclass for privacy & personalization addresses the challenges businesses face in 2022 and how to turning trust into a competitive advantage.

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Customer Story

Consent & Preferences

WestRock

See how global logistics company WestRock uses the OneTrust Privacy and Data Governance Cloud to take its privacy program to the next level.

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Customer Story

Privacy & Data Governance

Cemig

Learn how Cemig complies with the Brazil LGPD by leveraging tools from the OneTrust Privacy and Data Governance Cloud. 

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Customer Story

Privacy & Data Governance

Drax Group

See how the Drax Group uses the OneTrust Privacy and Data Governance Cloud to manage privacy requirements and support growth. 

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Customer Story

Privacy & Data Governance

cleverbridge

Learn how cleverbridge uses the OneTrust Privacy and Data Governance Cloud to manage GDPR compliance. 

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Customer Story

Consent & Preferences

Carrefour Group

Carrefour Group turned to OneTrust Consent & Preferences to help collect and maintain customer preferences.

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Customer Story

Privacy & Data Governance

a360media

Learn how OneTrust and Red Clover Advisors partnered to streamline the a360media privacy program and help them maintain GDPR compliance.

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Customer Story

Consent & Preferences

VFS Global

Learn how visa outsourcing service agency VFS Global leverages the OneTrust Privacy and Data Governance Cloud to unify privacy across its global network.

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Customer Story

Consent & Preferences

Yum! Brands

See how Fortune 500 company Yum! Brands achieved global privacy success by leveraging the OneTrust Privacy and Data Governance Cloud.

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